10 resources from eightx.co we point founders to, and the questions each answers.
📄 Article
✓ Link checkedFreeIntermediate
Why we picked it
Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but immediately checking your own numbers against it.
Why we picked it
A clean, current explainer of the multiples actually used in ecommerce valuation - SDE vs EBITDA vs revenue multiples - and when each applies, useful as the reference to sanity-check any number a buyer throws at you.
Why we picked it
The clearest walk-through of how a real DTC model connects operational levers - ad spend, conversion, CAC, retention - to the income statement, cash flow and balance sheet as one system, not three disconnected tabs.
Why we picked it
Shows how to capture more of what your product is worth - via tiers, bundles and cohort-specific offers - without a permanent markdown that trains buyers to wait. The fractional-CFO lens keeps it grounded in margin, not just conversion tricks.
Why we picked it
A tactical, CFO-lens breakdown of the specific psychological levers - charm pricing, anchoring, framing - that move conversion without a permanent discount, paired with the finance discipline to use them without wrecking margin.
Why we picked it
Uses real apparel-brand CPI data to show how a premium-positioned brand held margin through an 11-14% cost inflation cycle by lifting price - the concrete numbers most pricing advice skips.
Why we picked it
The clearest arithmetic on why discounting is more expensive than founders think - roughly 1.7 points of contribution margin per point of average discount depth at 60% gross margin - and a sequenced playbook for reversing it.
Why we picked it
F&B lives and dies on repeat purchase and thin unit margins, so the pricing math is genuinely different from a beauty or electronics brand. This vertical-specific CFO breakdown makes that concrete.
Why we picked it
Supplements and wellness carry high perceived value and strong subscription potential - this shows how to anchor price around outcomes and lock in repeat via subscribe-and-save rather than competing on per-bottle price.
Why we picked it
A crisp, numbers-driven walkthrough of how the same month can show a ₹42 blended CAC and a ₹70 paid CAC - and why confusing the two wrecks your scaling decisions. Great companion piece that makes the blended-vs-paid distinction concrete.
