7 resources from Jon Loomer Digital we point founders to, and the questions each answers.
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FreeIntermediate
Why we picked it
Jon Loomer is the internet's most rigorous, un-hyped Meta ads explainer, and his Advantage+ breakdown is the sober counterweight to Meta's own marketing page. (URL blocked our automated check with a 403 but the page is live in a browser.)
Why we picked it
Once you know the auction has a bid component, this is the clearest breakdown of which bid strategy actually controls what, since cost cap and bid cap are commonly confused even by experienced media buyers.
Why we picked it
If you're not on Shopify or want a CAPI setup independent of your platform's native app, this is the clearest independent walkthrough available.
Why we picked it
Loomer is one of the most cited independent Meta ads practitioners, and this piece turns the abstract 50 events rule into simple math you can run against your own product's cost per purchase before you set a daily number.
Why we picked it
Jon Loomer actually ran the A/B test rather than repeating platform talking points, so this is one of the few sources with real, disclosed numbers behind the advice.
Why we picked it
A practical, opinionated playbook for what to actually set (and skip) in Ads Manager today, from someone who has been publicly testing Meta ads for over a decade.
Why we picked it
Jon Loomer is one of the most cited independent Meta ads specialists and this piece walks the exact diagnostic order the question needs: tracking first, then optimization event, then landing page, not targeting.
