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Jordan Glickman

1 resource from Jordan Glickman we point founders to, and the questions each answers.

✍️ Essay
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A sharp, practitioner-written essay that takes the margin argument a level deeper than most agency blog posts: down to the SKU.

What Contribution Margin by SKU Reveals That ROAS Hides

From Jordan Glickman by Jordan Glickman

  • A blended, account-level ROAS can look healthy while individual SKUs are quietly unprofitable.
  • Breaking contribution margin down by SKU exposes which products can actually absorb ad spend at scale.
  • Media buying decisions should follow margin by product, not a single overall ROAS number.
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Answers What ROAS should I realistically expect from Meta ads for my D2C brand?
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