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Written from the investor's side of the table, which is exactly why founders should read it - it tells you what a consumer VC is actually scoring you on before you ever get to pitch day.
How to Evaluate Consumer & D2C Startups: Investment Guide
From qubit.capital by Qubit Capital
- Investors weigh market penetration, brand recognition and distribution strength, not just revenue.
- Unit economics and repeatable CAC matter as much as growth rate.
- Different bar at seed (brand + early validation) versus growth stage (omnichannel proof).
