3 resources from Razorpay Learn we point founders to, and the questions each answers.
📄 Article
✓ Link checkedIndiaFreeBeginner
Why we picked it
Written by a payment company that onboards thousands of small sellers, so it frames GST registration around the real founder decision: turnover threshold versus the e-commerce mandate versus voluntary registration for input credit.
Why we picked it
Razorpay writes this for the same founders opening a payment gateway account right after GST registration, so the document set it walks through lines up with what you will be asked for again a week later when you set up payments, saving a second scanning round.
Why we picked it
Razorpay processes payments for thousands of Indian D2C brands, and this piece gives category wise CAC benchmarks in rupees, letting you translate a learning phase spend into roughly how many customers it should buy you.
India CAC benchmarks by category: beauty and personal care Rs 300 to 500, fashion Rs 500 to 800, food and beverage Rs 200 to 400, home decor Rs 800 to 1,200, electronics Rs 1,000 to 2,500.
Frames budget decisions around the LTV to CAC ratio, ideally 3 to 1, not spend in isolation.
Useful for checking whether your early Meta results are actually healthy for your category.
