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📄 Article
✓ Link checked India Free Intermediate

Why we picked it A data-backed India newsletter deep-dive arguing that gross margin is the single strongest predictor of which D2C brands reach EBITDA positivity. Exactly the kind of India-specific pattern-matching that explains why revenue growth and profit diverge here.

I Studied 35 Indian D2C Brands. Here's What Actually Decides If They Win.

From thecpglab.substack.com by The CPG Lab

  • Gross margin is the strongest predictor of reaching profitability in Indian D2C.
  • Profitability is decided by cost structure, not growth rate.
  • Real teardowns of Indian brands, not generic global theory.
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