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Starts pricing where it should start - unit economics, not competitor-watching - and walks through how price sets your break-even ROAS. The single best first read before you touch a discount code.
D2C Pricing Strategy: From Unit Economics to Profit
From thehqdigital.com by The HQ Digital
- Price is set by viable unit economics first, market signalling second.
- Your price determines gross margin, which determines break-even ROAS, which determines how hard you can push paid media.
- Always-on discounting means your listed price was never your real price.
