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Makes the case with actual data (community members reported buying substantially more often and carrying higher LTV) that community is a distribution channel, not a nice-to-have side project. Useful ammunition when you're deciding whether to fund community work versus another ad campaign.
Community as a Distribution Engine: The Growth Playbook for DTC Brands
From tyb.xyz by TYB
- Community members purchase more frequently and carry higher LTV than non-members, per platform data.
- Community compounds where ad spend doesn't - it keeps working after you stop paying for it.
- Treat community as a scalable growth engine, not a brand-building side project.
