6 resources from Wittelsbach we point founders to, and the questions each answers.
📄 Article
✓ Link checkedFreeBeginner
Why we picked it
A plain-English, D2C-specific definition of ASC that cuts through Meta's marketing language, good for founders who need to understand it before deciding to run it.
Why we picked it
D2C-specific scaling advice that ties budget pacing directly to creative volume, a reminder that you can't scale spend faster than you can feed the account fresh creative.
Why we picked it
Puts a real number on exactly what composition costs a performance-marketing-heavy D2C brand: the 18 percent IGST on Meta ad spend that a regular-scheme brand claims back and a composition brand simply loses.
Why we picked it
Most tracking guides ignore what stage a brand is at. This one is pegged to a specific, realistic Indian D2C spend level, so the advice matches where an early founder actually stands.
Why we picked it
A rare piece connecting ASCI and Consumer Protection (E-Commerce) Rules 2020 compliance to actual conversion economics, with a real before/after case (chargebacks 1.9% to 0.7%) showing vague COD promises hurt, not help, real sales.
'Free COD, no questions asked' style ad copy risks ASCI and Meta India policy violations and attracts return-prone buyers
Replacing vague COD claims with explicit terms ('COD available, 7-day return on unopened items') can raise repeat purchase rate even if initial CTR dips
Ad copy, product page, and stated policy need to match exactly; treat the ad as the start of the customer relationship, not just a traffic source
Transparent copy filters for buyers who actually complete the purchase, not just click
Why we picked it
Names the specific India traps (Audience Network placements delivering cheap near-zero-intent impressions, premature tier-3 expansion before product-market fit at that price point) that inflate clicks without producing buyers.
