Sales Masterclass for Startups : Ahmedabad Edition
Meet the Speaker:
Meet the Host:
Top-rated questions will be asked live by the host during the event.
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For Pankaj: As a traditional businessman entering the D2C brand space, what was the toughest mental shift you had to make when selling online?
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For Pankaj: You’ve said that camera bags weren’t even on the original product list. What shifted during that two-day photography trip that made you see the market so clearly?
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Asked by Kumar Manish
For Shrijay: Every year marketing coins a new buzzword—this year, it's “Performance Marketing.” From your lens, what matters beneath the jargon?
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For Shrijay: You’ve supported D2C founders globally. What’s one sales insight from a digital-first brand you consult that completely changed how you see your own business?
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For Pankaj: You started alone, sketching, testing, and learning manufacturing limits. How did you stay convinced this idea was worth pushing through?
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For Shrijay: What’s one startup sales strategy you often see founders overcomplicate—and how do you simplify it for them?
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Asked by Kumar Manish:
Sales: Dimag ka khel hai ya paisa ka khel hai? What's your truth—and how has your answer evolved as your business grew?
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For Shrijay: LegalWiz has built trust with thousands of SMBs. What role does trust play in your sales funnel—and how do you consciously build it?
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For Shrijay: Can you recall a moment when a small startup didn’t seem like a good sales bet, but your team pushed through—and it became a case study for success?
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When did you first hire someone specifically for sales—and what did you learn from that decision?
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For Pankaj: You once said, “A game-changing camera bag, but nothing is so easy.” Can you share one brutal day from that early hustle when you almost dropped the idea?
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If a first-time founder asked you, “What should I absolutely not do in my first 100 sales conversations?”—what would your answer be?
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For Pankaj: What part of your sales process is most misunderstood by other founders who think physical product = easy scale?
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For Pankaj: You also run a corporate T-shirt business. How do the sales playbooks differ between custom B2B apparel and a consumer-facing brand like 58Miles?
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For Shrijay: Between Hire4Higher’s boutique consulting and LegalWiz’s scalable platform—how do you balance tailored selling with scalable systems?
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For Pankaj: You've tested pricing, materials, design—all affecting margin. What’s one pricing insight that fundamentally changed your sales success?
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For Shrijay: What’s a sales channel or tactic that didn’t work for you—despite all logic suggesting it should
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Can you share a moment when learning from another founder changed how you approached sales in your own venture?
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For Pankaj: What’s a sales mistake you made early in the 58Miles journey that you laugh about now—but hurt back then?
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What’s one big rejection—whether from a potential client, marketplace, or partner—that changed your game in the long run?
For Pankaj: As a traditional businessman entering the D2C brand space, what was the toughest mental shift you had to make when selling online?
For Pankaj: You’ve said that camera bags weren’t even on the original product list. What shifted during that two-day photography trip that made you see the market so clearly?
Asked by Kumar Manish
For Shrijay: Every year marketing coins a new buzzword—this year, it's “Performance Marketing.” From your lens, what matters beneath the jargon?
For Shrijay: You’ve supported D2C founders globally. What’s one sales insight from a digital-first brand you consult that completely changed how you see your own business?
For Pankaj: You started alone, sketching, testing, and learning manufacturing limits. How did you stay convinced this idea was worth pushing through?
For Shrijay: What’s one startup sales strategy you often see founders overcomplicate—and how do you simplify it for them?
Asked by Kumar Manish:
Sales: Dimag ka khel hai ya paisa ka khel hai? What's your truth—and how has your answer evolved as your business grew?
For Shrijay: LegalWiz has built trust with thousands of SMBs. What role does trust play in your sales funnel—and how do you consciously build it?
For Shrijay: Can you recall a moment when a small startup didn’t seem like a good sales bet, but your team pushed through—and it became a case study for success?
When did you first hire someone specifically for sales—and what did you learn from that decision?
For Pankaj: You once said, “A game-changing camera bag, but nothing is so easy.” Can you share one brutal day from that early hustle when you almost dropped the idea?
If a first-time founder asked you, “What should I absolutely not do in my first 100 sales conversations?”—what would your answer be?
For Pankaj: What part of your sales process is most misunderstood by other founders who think physical product = easy scale?
For Pankaj: You also run a corporate T-shirt business. How do the sales playbooks differ between custom B2B apparel and a consumer-facing brand like 58Miles?
For Shrijay: Between Hire4Higher’s boutique consulting and LegalWiz’s scalable platform—how do you balance tailored selling with scalable systems?
For Pankaj: You've tested pricing, materials, design—all affecting margin. What’s one pricing insight that fundamentally changed your sales success?
For Shrijay: What’s a sales channel or tactic that didn’t work for you—despite all logic suggesting it should
Can you share a moment when learning from another founder changed how you approached sales in your own venture?
For Pankaj: What’s a sales mistake you made early in the 58Miles journey that you laugh about now—but hurt back then?
What’s one big rejection—whether from a potential client, marketplace, or partner—that changed your game in the long run?
Featured Participants:
The eChai Effect - In Their Words
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
