D2C / e-commerce startups in London
104 D2C / e-commerce startups in London on the eChai Startup Grid, each on the map where it works. Most are in Covent Garden (7), Fitzrovia (6) and Mayfair (6).
-
Active Partners
Active Partners is a consumer-focused investment firm that partners with visionary...
Soho
- AIG Diamonds Discover timeless elegance at AIG Diamonds. Explore our exquisite collection of... Farringdon
-
Arena Flowers
Discover ethical, hand-tied bouquets with next day delivery across the UK. Arena...
White City
-
Bark
We're a specialist performance marketing agency that uses paid media, creative and data...
Old Street
- BEAUTY PIE D2C / consumer Fitzrovia
-
Bentley & Skinner
Bentley & Skinner, Jewellers by Royal appointment to His Majesty The King, buy and sell...
St James's
-
Beulah London
Beulah London is a British fashion brand with a social mission.
Belgravia
- Bleep E-commerce / retail Dalston
-
Bloom & Wild
D2C / consumer
Vauxhall
- Bluebella Express your style in award-winning lingerie sets, nightwear & hosiery. Be empowered in... Hoxton
-
Bolongaro Trevor
Established in 2006, Bolongaro Trevor is a quintessentially British fashion brand,...
- Boux Avenue E-commerce / retail Marylebone
-
Butternut Box
Healthy, complete and hypoallergenic. Our Fresh food is tailored to your dog's...
White City
-
By Rotation
Rent designer fashion for a fraction of the retail price.
Mayfair
-
Cad and the Dandy
Cad and the Dandy is an independent tailoring company based in London, England with...
St James's
-
Carspring
E-commerce / retail
Mayfair
-
carwow
Carwow brings you the best offers from thousands of trusted partners so you can buy or...
Victoria
- Cazoo E-commerce / retail Fulham
- Charlotte Tilbury Beauty D2C / consumer Stratford
- COS E-commerce / retail Soho
-
Curate Your Style
Seasonal colour analysis and international personal styling specialists, recognised by...
Mayfair
-
Deliveroo
The best local restaurants and takeaways are here to deliver. Order on Deliveroo today!
Bank
- Depop Marketplace Farringdon
-
DesignerFriday
Hand block-printed cotton dresses and matching sets, designed in London and made by...
-
DICE — Phil Hutcheon
We’ll get you out more. We bring the best live events to people around the world.
Dalston
- Dixons Travel E-commerce / retail Royal Docks
-
Dodds & Shute
Dodds & Shute: London
Clerkenwell
-
Easytek
Founded in 2015, Easytek Ltd are a UK company specialising in Digital, eCommerce and...
-
Ecovia Intelligence
Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research…
Ealing
-
eduMe
eduMe is the frontline enablement platform that helps teams execute consistently at scale…
Elephant and Castle
- Fabergé Discover timeless elegance at Fabergé Piccadilly Arcade Boutique. St James's
-
Fadak
D2C / consumer
- Farfetch E-commerce / retail Old Street
- Finery London Finery is a London fashion house producing contemporary, affordable luxury ladies... Covent Garden
-
Freddie's Flowers
Looking for beautiful flower delivery? Order flowers online with Freddie's Flowers and...
Nine Elms
- Heming Heming Jewellery Store St James's
-
House of Hackney
The luxury British interiors and lifestyle brand that reworks tradition for a new...
Hackney
-
Hurr
E-commerce / retail
Chelsea
- indu Beauty Gentle, effective skincare for teen skin. Approved by dermatologists, parents and... Fitzrovia
-
IT Wheel
Professional microphone covers, mic flags, branded clothing and business printing.
Spitalfields
- James Barclay London's oriental rug specialists. Hand cleaning, stain removal & free UK collection.... Marylebone
- K2 Space Office design, fit-out and furniture company in London, since 2004. Design and build... Islington
-
Kraford
E-commerce / retail
Covent Garden
- Lexoo Find the latest NHS and keyworker discounts, voucher codes, and exclusive deals across... Hoxton
-
Lick
Lick makes it easy to decorate.
Battersea
- Liforme Inspiring the Yoga community, Liforme Yoga Mats offer unrivalled grip and... Camden
-
Loaf
D2C / consumer
Notting Hill
-
Longitude Research
FT Longitude creates best-in-class thought leadership campaigns that help B2B brands...
St Paul's
-
LoopMe — Stephen Upstone & Marco van de Bergh
LoopMe is bringing brands into apps, powered by AI agents.
Clerkenwell
- Luma Jewellery Luma Jewellery London. Lab grown diamond engagement rings and fine jewellery made in... Farringdon
- LYST Shop and discover the world’s most stylish brands, curated for you. Bank
-
M&C Saatchi Performance
M+C Saatchi Performance: a global growth marketing agency for digital and app brands.
Soho
-
MADE.com
Discover our fantastic range of design furniture and homeware combining quality and...
Soho
- Make Bespoke Studio D2C / consumer Fulham
- ManyPets (formerly Bought By Many) D2C / consumer Clerkenwell
- Mayfair & Legacy Luxury made to measure shirt in London. British bespoke shirt makers in Mayfair... Mayfair
-
Missoma
Discover quality that lasts with sustainably handcrafted gold, silver & solid gold...
Covent Garden
-
Monica Vinader
Jewellery & Piercing
Covent Garden
-
Moonpig
Please select which country you want to send your order to
Clerkenwell
-
Motorway
Sell your car the more money way. Fast, free and with 8,000 dealers ready to buy. Get...
Fitzrovia
-
Mr Key Shop
E-commerce / retail
-
My Nametags
Discover the perfect kids name labels for school and home! Durable, stylish, and...
Wandsworth
- Octopus Energy Octopus customers pay less: Cheaper than price-cap prices, rewards for using less when... Fitzrovia
-
Olio
Foodtech / F&B
Shepherd's Bush
-
Onetwotrip
E-commerce / retail
Islington
-
Opendesk
D2C / consumer
Hackney
- Orlebar Brown Discover Orlebar Brown: tailored swim shorts, shirts, polos and resortwear reinventing... Mayfair
-
Papier
Make each day noteworthy with our beautifully designed paper products.
St Paul's
-
Patch Plants
Patch makes plants easy. We are loved by over 700k happy customers.
Fitzrovia
-
Pearl Lemon Group
Pearl Lemon is an award-winning SEO agency in London for B2B, ecommerce and technical...
Old Street
-
Pensionbee Group PLC
PensionBee is a global leader in the consumer retirement market with over $7 billion in...
Waterloo
-
PerfectTed
Shop PerfectTed’s ceremonial grade matcha, ready to drink lattes and delicious healthy...
Shoreditch
-
Pony Studio
Pony Studio, a London-based branding agency, delivering brands, websites & digital...
Canning Town
- Rated People E-commerce / retail Shoreditch
-
Remarkable Entertainment
Remarkable helps enterprise brands unlock the full value of their digital technology —...
Shoreditch
- Responsible Jewellery Council Watches,Jewellery &Sustainability Responsible Jewellery Council is the world Temple
-
Rezolve AI
E-commerce / retail
St James's
- SilverRail Technologies UK E-commerce / retail Covent Garden
-
SNAP
A fun gift shop in Bow, selling contemporary and colourful cards and gifts including...
Bow
-
Songkick
Find live music near you, track your favorite artists, get instant concert alerts and...
Hoxton
-
Stinkdigital
Stink Studios is a creative studio that moves fluidly between brand and digital...
Clerkenwell
- Survation Innovative and creative market research agency working with big brands & campaigns.... Kentish Town
-
Sweaty Betty
Find your new favourite workout clothes in the Sweaty Betty collection.
Liverpool Street
-
Tails.com
D2C / consumer
Richmond
-
TALA
Consciously-made activewear you'll feel good in and good about.
Soho
- Tanuki Technologies Describe what you want to simulate. Tanuki builds, runs, and visualises it.
-
TCP Hair Systems
D2C / consumer
-
The Goldsmiths and Silversmiths Company
Discover expert goldsmiths and silversmiths in London, specialising in fine goldsmithing…
Mayfair
-
The Ordinary
The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions....
Covent Garden
- Told London Told London is a multi-award-winning British fragrance house. Fitzrovia
- Topivert (United Kingdom) 100% satisfaction guaranteed on every domain we sell. 30-day, no questions asked,... South Kensington
-
Trainline
Trainline, your quick & easy way to book train tickets across Europe.
Farringdon
- Treatwell Treatwell is a brighter way to book hair and beauty appointments. Farringdon
-
Tropic Skincare
Inspired by the tropics and freshly made in the UK, discover award-winning vegan formulas.
Croydon
-
Updraft
Updraft helps you pay off credit card debt. See what your cards really cost, then pay...
Paddington
-
Vape Superstore
Shop vapes, vape kits, e-liquids, pods and coils from 250+ trusted brands.
- Vivobarefoot D2C / consumer Covent Garden
-
Vollebak
2X winners of TIME Best Inventions, our clothes include jackets built from 11km of...
Camden
-
Webb Ellis company
Premium rugby, hockey, netball and swimming apparel, equipment & teamwear supplier...
-
Wild
Go Wild for a plastic-free natural personal care that
Brixton
-
Wonderbly (formerly Lost My Name)
Browse Wonderbly
Bloomsbury
- WonderLuk D2C / consumer Shoreditch
- Zaggora E-commerce / retail London Bridge
- Zego Zego makes insurance simple for drivers and businesses, with flexible cover and... Bank
Questions
- How many D2C / e-commerce startups are in London?
- The eChai Startup Grid lists 104 D2C / e-commerce startups in London, each placed on the map where it works.
- Where in London are D2C / e-commerce startups based?
- Most are in Covent Garden (7), Fitzrovia (6) and Mayfair (6).
- Which D2C / e-commerce startups are in London?
- Among them: Active Partners, AIG Diamonds, Arena Flowers, Bark, BEAUTY PIE and Bentley & Skinner.
More on the London grid
- Fintech startups 143
- SaaS startups 105
- Media / entertainment startups 85
- B2B / enterprise startups 64
- AI startups 55
- Healthtech startups 53
- Climate / clean energy startups 39
- Proptech / real estate startups 28
- Foodtech / F&B startups 27
- Logistics / mobility startups 25
- Marketing startups 17
- Edtech startups 10
- Startups 629
- Cafes 61
- Investors 42
- Campuses 41
- Coworking spaces 31
- Communities 12
- Old Street 50
- Fitzrovia 46
- Soho 42
- Bank 34
- Shoreditch 30
- Clerkenwell 28
- Covent Garden 28
- Holborn 28
- Liverpool Street 28
- Victoria 20
- Farringdon 18
- Canary Wharf 17
eChai Partner Brands
The partnership →