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Why we picked it The five part structure here (name the change, show winners and losers, tease the promised land, introduce features as gifts, prove you can deliver) is the standard cure for a feature-tour deck. Millions have read it because it works on the first try.
The Greatest Sales Deck I've Ever Seen
From Medium (Mission.org) by Andy Raskin ~12 min read
- Five elements of the Zuora deck: name a big shift in the world, show winners and losers, tease the Promised Land, frame features as magic gifts, then show evidence.
- Do not open with your product or company: open with the undeniable change that creates stakes and urgency.
- The Promised Land must be both desirable and hard for the prospect to reach without help.
- Features land as gifts only after the destination is clear, like a lightsaber handed to a hero.
