Own the story

Brand and narrative

The founder story as a GTM asset, a point of view that sells, and earning trust selling from India to the world.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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How much of my budget should go to brand versus demand? Anchor on the total first: median B2B SaaS marketing spend runs around 8 percent of ARR, with venture funded companies spending roughly double what... Leading a GTM team 4 resources → How do I measure brand when it does not show up in the attribution report? Accept that last touch attribution will always credit the search ad and never the reason someone searched, and then measure the leading indicators ... Leading a GTM team 4 resources →
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