Keep and grow the customers you win
Customer success and retention
Keeping the customers you already won, and the team that does it.
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How do I structure a customer success team once one person is not enough?
Pick your organising axis on purpose. By segment (enterprise, mid market, SMB) is the default and works when your customers differ mostly in size. ...
Should my CSMs carry a quota?
Eventually yes, but not before your product renews reliably on its own merits. Paying a CSM on expansion when the product is still churning turns t...
How do I stop the sales to customer success handoff from breaking every time?
Two fixes do most of the work. First, bring CS into the deal before the contract is signed, not after, so the customer meets the person who will ru...
How do I forecast renewals so the number is actually believable?
Stop forecasting from CSM sentiment. Build it from a small set of predictive inputs (usage trend, executive engagement, support pattern, open escal...