Who you sell to, and why they care

Who you sell to

Picking a customer worth chasing, and knowing early when a deal is not one.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

Showing 4 of 16 questions. Clear filters

Half my pipeline is outside our ICP because those are the leads that came in. Do I chase them? Chase them to learn, close them only if they close fast. Off-ICP deals are seductive because they are there and someone said yes to a meeting, and ... Doing the work 5 resources → The person who uses our product every day is not the person who pays for it. Which one is the ICP? Neither, on their own. The ICP is the company you want, and inside it you have to name two people: the user who feels the pain and the buyer who ow... Breaking into GTM 4 resources → Every deal seems to have five people in it. Who actually signs, and who am I wasting time on? In B2B almost nobody signs alone. You are usually dealing with a champion who wants it, an economic buyer who can release the money, a security or ... Breaking into GTM 3 resources → My list of target accounts is enormous and mostly cold. How do I find the ones that are ready to buy right now? Fit tells you who could buy. Timing tells you who will. The bridge between them is a trigger, some event that just made your problem urgent inside ... Doing the work 4 resources →
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