Niraj Ranjan Rout

Hiver · Bengaluru

Co-founder and CEO of Hiver, a bootstrapped-to-global Indian SaaS company built largely on content and search

Why they're worth your time

Hiver is the reference case for an Indian company selling to the West through search and content rather than outbound, and Niraj writes about the unglamorous parts: the years before the category name existed, why they narrowed the ICP, and what they got wrong on positioning first.

Background

Niraj Ranjan Rout co-founded Hiver in 2011 with Nitesh Nandy and is its CEO. Hiver turns Gmail into a shared customer service inbox and now serves more than ten thousand customers, most of them outside India, sold without a field sales force. He writes on Medium and LinkedIn about positioning, founder mistakes and the long road to product market fit.

Known for

Inbound & content Positioning ICP Pricing

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

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