Host of The Neon Show, the long running interview series on how Indian founders actually built distribution
Why they're worth your time
The show is one of the few places where Indian founders are pushed past the origin story into the actual go to market mechanics: how the first hundred customers came, what the sales motion cost, what did not work. Listening in sequence gives you a working map of Indian GTM playbooks by sector.
Background
Siddhartha Ahluwalia is Managing Partner at Neon Fund and hosts The Neon Show, formerly the 100x Entrepreneur podcast, which has run 200 plus episodes with Indian founders, operators and investors. He previously built AddoDoc and Babygogo, which he sold to SHEROES, before starting the podcast and the fund with Nansi Mishra.