Article · 9 min read

Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS

Priya Bains · AWS Partner Network Blog Free Advanced

AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that average six times larger, and APIs to pull it into your CRM.

  • Cites Canalys 2024: co-selling partners saw 51 percent higher revenue growth, 65 percent higher close rates and 54 percent larger deals.
  • Multi-partner deals average six times larger than single-partner deals, and 43 percent of customers use four or more partners.
  • Forrester puts ISV deal closure 50 percent faster when the transaction runs through AWS Marketplace.
  • Practical unlock: link Partner Central to your Marketplace account, since AWS sellers retire quota on private-offer co-sells.
Open on aws.amazon.com ↗

It answers 5 questions

  1. How do we actually list on AWS Marketplace, and what changes in our sales process?
  2. Should we list on more than one cloud marketplace, or is AWS enough?
  3. How do I get real attention from AWS or Microsoft instead of just another badge?
  4. What do the top 10% of cloud marketplace sellers do that everyone else does not?
  5. How do the best operators partner with a company a hundred times their size without getting crushed?

Read with it

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