Article · 12 min read

What is AWS Marketplace? (Seller Guide)

AWS Documentation Free Beginner

Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you will actually need when you list.

  • Anyone with an AWS account can buy; selling requires separate registration, open to ISVs, channel partners, MSPs and individuals.
  • Products list as AMIs, SaaS, containers and other delivery methods, and professional services can be listed alongside software.
  • Eligible partners can list AWS Marketplace products programmatically outside the Marketplace itself, arranged through a business development contact.
Open on docs.aws.amazon.com ↗

It answers 3 questions

  1. What is a cloud marketplace and why does everyone tell us to list on AWS?
  2. How do we actually list on AWS Marketplace, and what changes in our sales process?
  3. Marketplace revenue is growing but finance hates the platform fee. How do I make the case?

Read with it

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  6. Video · 14 min AWS Marketplace Private Offers overview for ISVs Amazon Web Services
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