A qualified sales and marketing professional who believes in the merits of fresh, uncluttered thinking, I have worked successfully with both B2B and B2C organizations across markets. I have more than 12 years’ experience in customer marketing, trade marketing, key account management, channel sales and retail sales – based on the foundations of business analysis and the language of metrics. Working closely with senior management on multiple projects, I have gained an insight into the issues and challenges of business, and the approach needed to address them.

I believe in leveraging the combined strength of the enterprise by engaging proactively with internal stakeholders to conceive and execute key projects as planned.

I intend to work with – and ultimately create – organizations and brands that best understand and meet changing customer needs.