More about Shireen Sultana
A qualified sales and marketing professional who believes in the merits of fresh, uncluttered thinking, I have worked successfully with both B2B and B2C organizations across markets. I have more than 12 years’ experience in customer marketing, trade marketing, key account management, channel sales and retail sales – based on the foundations of business analysis and the language of metrics. Working closely with senior management on multiple projects, I have gained an insight into the issues and challenges of business, and the approach needed to address them.
I believe in leveraging the combined strength of the enterprise by engaging proactively with internal stakeholders to conceive and execute key projects as planned.
I intend to work with – and ultimately create – organizations and brands that best understand and meet changing customer needs.
I believe in leveraging the combined strength of the enterprise by engaging proactively with internal stakeholders to conceive and execute key projects as planned.
I intend to work with – and ultimately create – organizations and brands that best understand and meet changing customer needs.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah
Managing Partner - STIR Advisors
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
