Shireen Sultana - Co-Founder, KinderPass and WhiteCloudBrands

Shireen Sultana

Co-Founder, KinderPass and WhiteCloudBrands

More about Shireen Sultana

A qualified sales and marketing professional who believes in the merits of fresh, uncluttered thinking, I have worked successfully with both B2B and B2C organizations across markets. I have more than 12 years’ experience in customer marketing, trade marketing, key account management, channel sales and retail sales – based on the foundations of business analysis and the language of metrics. Working closely with senior management on multiple projects, I have gained an insight into the issues and challenges of business, and the approach needed to address them.

I believe in leveraging the combined strength of the enterprise by engaging proactively with internal stakeholders to conceive and execute key projects as planned.

I intend to work with – and ultimately create – organizations and brands that best understand and meet changing customer needs.

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Featured speaker at previous eChai events:
Climate Dialogue in Hyderabad
eChai's Marketing Summit in Hyderabad
eChai's Fundraising Social in Hyderabad
eChai's National Startup Day Meetup in Hyderabad
Hyderabad Startup Meetup
Hyderabad Startup Meetup
Hyderabad Startup Meetup
eChai Startup Demo Day in Hyderabad
Marketing Strategies for Startups x CoKarma
Startup Growth Networking Meetup in Hyderabad x CoKarma
Startup Growth Stories from Hyderabad
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.