Hyderabad

Marketing Strategies for Startups x CoKarma

Name: Marketing Strategies for Startups x CoKarma
Start: 2022-05-07T18:00:00+05:30
End: 2022-05-07T20:00:00+05:30
Location: CoKarma - Coworking Space, Plot No 5, Survey No 62, 5th floor (Terrace), Inorbit Mall Rd, HITECH City, Madhapur, Hyderabad, Telangana 500081.

eChai Ventures and CoKarma will be hosting the Marketing Strategies for Startups session in Hyderabad with Founders and marketing leaders on 7th May, Saturday from 6 pm to 8 pm.

Saturday, 7 May 2022

6:00–8:00 PM IST

CoKarma - Coworking Space, Plot No 5, Survey No 62, 5th floor (Terrace), Inorbit Mall Rd, HITECH City, Madhapur, Hyderabad, Telangana 500081.

Hyderabad

Hosts & speakers 5

Archana Purohit Agrawal Speaker

Startup Advisor & Consultant, Angel Investor

Charu Dhyani Speaker

Founder, Pro Zero Carbon

SaiKalyan Chakravarthy Anupindi Speaker

Founder, Filesie

Shireen Sultana Speaker

Co-Founder, KinderPass and WhiteCloudBrands

Vivek Goel Speaker

Fractional CMO

Starting Up

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Distribution & channel strategy How do the fastest-growing B2B companies find and scale their distribution? They start with high-trust channels, personal network and direct outreach, to land...

Incubators, accelerators & competitions Are pitch competitions worth my time, and how do I win one? A few are genuinely worth it, the ones that come with real prize money, credible judges...

Founder-led sales How do I find my first 10 customers to sell to when I have zero network and no inbound? Your first 10 will not come from posting online, they will come from you personally...

Market size & timing My market is small right now but growing fast. Is that a problem? A small, fast-growing market often beats a big, flat one, because you can ride the...

Content & SEO foundations What are the basic on-page SEO things I must get right? Put your target keyword in the title tag, H1, URL, and naturally in the content; write...

Spotting trends & opportunities Where do I look to find emerging opportunities before they're obvious? Go where the problems are loudest and the solutions are ugliest: niche communities,...

Getting your first 10 customers Where do I find the very first people to even talk to about my product? Start with the channels that already have trust and work outward: your personal...

Content & SEO foundations How do I do keyword research to find what my customers search for? Start with the problems your customers describe, then use a keyword tool (Ahrefs, or...

Paid acquisition basics What's the minimum data I need before I trust that a paid campaign is actually working? Roughly 30 to 50 conversions per variation before you read anything into a result, and...

Distribution & channel strategy I have zero marketing budget. What distribution can I actually do for free? Free distribution is not really free, it costs your time and often your face. The...

Polls

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Sales & Marketing Which CRM do you use?

HubSpot 1 vote · 33%

monday CRM 1 vote · 33%

Notion 1 vote · 33%

Salesforce 0 votes · 0%

Zoho CRM 0 votes · 0%

Pipedrive 0 votes · 0%

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Sales & Marketing What powers your customer support?

That Was AI 1 vote · 100%

Zendesk 0 votes · 0%

Freshdesk 0 votes · 0%

Intercom 0 votes · 0%

HubSpot Service 0 votes · 0%

Zoho Desk 0 votes · 0%

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Essentials Which tool do your video meetings run on?

Google Meet 9 votes · 53%

Microsoft Teams 5 votes · 29%

Zoom 3 votes · 18%

Webex 0 votes · 0%

Whereby 0 votes · 0%

Around 0 votes · 0%

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Essentials Which email service runs your work inbox?

+18

Google Workspace 20 votes · 63%

Zoho Mail 6 votes · 19%

Microsoft 365 (Outlook) 5 votes · 16%

Superhuman 1 vote · 3%

Titan 0 votes · 0%

Neo 0 votes · 0%

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Operations Where does your team work from?

Our own office 4 votes · 44%

Work from home 4 votes · 44%

DevX 1 vote · 11%

WeWork 0 votes · 0%

Awfis 0 votes · 0%

91springboard 0 votes · 0%

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Product & Engineering Where does your team write things down?

Google Docs 6 votes · 60%

Notion 2 votes · 20%

Obsidian 1 vote · 10%

Others 1 vote · 10%

Confluence 0 votes · 0%

Coda 0 votes · 0%

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Essentials Where does your team keep passwords and secrets?

Google Password Manager 6 votes · 60%

Apple Passwords 3 votes · 30%

LastPass 1 vote · 10%

1Password 0 votes · 0%

Bitwarden 0 votes · 0%

Dashlane 0 votes · 0%

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AI Which AI assistant do you reach for first?

Claude 3 votes · 100%

ChatGPT 0 votes · 0%

Gemini 0 votes · 0%

Perplexity 0 votes · 0%

Grok 0 votes · 0%

Microsoft Copilot 0 votes · 0%

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Money & Legal What do you use for accounting and bookkeeping?

Tally 1 vote · 100%

Zoho Books 0 votes · 0%

Vyapar 0 votes · 0%

QuickBooks 0 votes · 0%

Refrens 0 votes · 0%

myBillBook 0 votes · 0%

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Product & Engineering Which design tool does your team use?

Canva 4 votes · 36%

Figma 3 votes · 27%

Framer 1 vote · 9%

Adobe Photoshop 1 vote · 9%

Adobe Illustrator 1 vote · 9%

Webflow 1 vote · 9%

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Asks

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Product & UX Product leader\managers\owners, looking to collaborate on a market research effort for my startup. Need... Chaitanya Joshi

Looking for an open-source video generator for education/ career development program. Riya Shah

Planning Solo Founders Socials at eChai across cities. A lot of founders are building alone. Different... Jatin Chaudhary

Marketing & brand I’m currently exploring opportunities in Ahmedabad. I have 11+ years of experience in Food FMCG and... Chinmay Parekh

Partnerships & BD Looking for a professional video studio in Delhi for a long-term partnership — not a standard booking. We... Mr Mujtaba

Partnerships & BD I'm looking for resellers or agency partners. I'm open to co-marketing or a partnership with another... Pragnesh Shah

Looking forward to connecting with startup folks in Ahmedabad who play cricket. We are hosting eChai... Jatin Chaudhary

Fundraising & investors I'd value help building a tight list of the right investors to approach. Sudheer Panyam

Mentorship & advice I'm looking for a small peer group of founders to think with. Also need mentoring support from... Vivart Patel

Customers & demand I'm looking for first users or design partners to pilot what we're building. Vivart Patel

Podcasts

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Why startups should 'be more concerned' about competition in VCs' portfolios l Best of Build Mode TechCrunch Equity

AI Enterprise - Databricks & Glean | BG2 Guest Interview BG2 Pod

Michael Dell – Invest America Act Becomes Law, AI Talent Wars, Compute Demand, Market Update | BG2 BG2 Pod

2016 US Election Inspired a Billion Dollar Startup | Abhishek Agrawal on The Desi VC The Desi VC

Elizabeth Weil (Scribble Ventures) - A People-Centered Journey [Entire Talk] Stanford eCorner

The STRENGTH Of The US Dollar Will SEND STOCKS MUCH HIGHER The Pomp Podcast

He Built a $250 Million Brand. Then He Left to Start Over. Behind the Brand

Is the US government's Anthropic ban accidentally helping the brand? | Equity Podcast TechCrunch Equity

From Zapier for Devs to Powering 90% AI Agents Y Combinator

Was the Mythos Ban Justified? (Good Idea. Bad Execution.) Deep Questions

Books

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Fooled by Randomness Nassim Nicholas Taleb

Onward Howard Schultz with Joanne Gordon

The Richest Man in Babylon George S. Clason

Done Deals Udayan Gupta

Poor Charlie's Almanack Charles T. Munger, edited by Peter D. Kaufman

The Essays of Warren Buffett Warren E. Buffett, selected and arranged by Lawrence A. Cunningham

The 22 Immutable Laws of Branding Al Ries and Laura Ries

Designing Products People Love Scott Hurff

Developing the Leader Within You John C. Maxwell

The Storyteller's Secret Carmine Gallo

Watchlist

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TV Series TVF Pitchers The defining Indian startup story, widely watched in the founder community for its...

TV Series The Morning Show Strong on crisis management, leadership and power inside a media business.

TV Series Billions A masterclass in power, negotiation, performance and high stakes decision making.

Anthology Black Mirror Provokes hard questions about the products founders build and their second order effects.

Docuseries The Toys That Built America A fun source of branding and product stories in consumer goods.

TV Series Halt and Catch Fire The people behind the personal-computing and internet booms.

Film Mitron A light startup story about finding purpose by building something of your own.

Documentary Fyre: The Greatest Party That Never Happened A case study in overpromising, marketing hype and operational collapse.

TV Series Rocket Boys Inspiring on vision, institution building and backing big bets against the odds.

Miniseries WeCrashed A vivid study of hype, charismatic founders, blitzscaling and the limits of a growth at...

AI tools

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Meetings & notes Fathom

Video & audio Kling

Video & audio Runway

Research & search Perplexity

Assistants DeepSeek

Assistants Claude 8 founders use it

Coding OpenAI Codex 1 founder use it

Assistants Le Chat

Video & audio HeyGen

Video & audio Veo

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

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