Understand your customers
Finding your niche / beachhead
Win a tiny market completely before going wide.
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My beachhead worked and now I'm stuck there. How do I know it's time to expand to the next segment, and which one?
Expand when you're winning the current niche predictably (repeatable sales, referrals, a clear playbook) and growth is slowing because you're runni...
How do I write positioning and messaging that speaks to just my beachhead without sounding tiny to investors?
Point the product's daily message at the niche (use their words, their job title, their exact pain) while keeping the vision story for investors ab...
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