How much of my copywriting can I hand to ChatGPT, and where does AI-written copy consistently fall flat?
Use AI for first drafts, variations, and breaking blank-page paralysis, but never ship its default voice, it defaults to generic, hedge-everything, buzzword copy that reads like every other startup. It can't know your customer's exact words or your specific proof points, so the sharpest, most persuasive lines still have to come from you and your interviews. Treat it as a fast intern, not a copywriter: it drafts, you decide.
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This is a grounded, working take rather than hype: it is honest about what ChatGPT is genuinely good at (headlines, subject lines, product descriptions, breaking a blank page) and equally clear about where it falls flat (formulaic voice, hallucinated facts, ignoring character limits). It treats AI as a first draft machine you still have to edit, fact check, and put in your own voice, which is the right mental model for a founder deciding how much to hand over.
Alex Cattoni is a working conversion copywriter, so this is a practitioner showing the actual draft then edit loop on screen: prompt ChatGPT, look hard at what comes back, and rework the parts that read flat or generic. Her honest verdict, that low quality prompts give you low quality copy and that AI does not replace strategic and emotional judgment, is exactly the reality check a founder needs before handing copy to a model.
