Brand, Web & Presence

How do I write the copy for my landing page hero section when I have three different types of customers using my product?

A starting point

Pick one. A hero that talks to three people talks to no one, so lead with the segment that pays fastest or hurts most, and let the rest find themselves further down the page. You can always run separate landing pages per segment later, but a diluted hero on day one just teaches you nothing about which message actually lands.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Watch Read Use

Watch

▶️ Video
✓ Link checked Free Beginner

Why we picked it Alex Cattoni walks through landing page copy the way a working copywriter does: pick one ideal customer and write every line to that single person, from headline to call to action. Seeing single-segment hero copy built out loud makes the three-audience problem obvious, you cannot write one great line for three people at once, so you choose. Use it as a worked example of the voice and structure, then adapt the specifics to your own primary customer.

How to Write A Landing Page That Converts

On YouTube (Copy Posse) by Alex Cattoni Short video, roughly 15 to 20 minutes

How to Write A Landing Page That Converts
  • Write to one specific customer, not a blended average of everyone who might buy.
  • The headline earns the next line: lead with the one clear benefit that customer cares about most.
  • Match the copy to where that reader is coming from and what they already want, then make the next step obvious.
Watch on YouTube youtube.com →

Read

📄 Article
✓ Link checked Free Beginner

Why we picked it Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you sell, then build your value prop from a bad alternative, a better solution, and an action statement. It is free, example-heavy, and written for founders drafting their own page, not for agencies. Read it with your own headline open in another tab and rewrite as you go.

Startup Handbook: Landing Page Copywriting

From julian.com by Julian Shapiro Long read, about 30 minutes

  • Your header should pass one test: if a visitor reads only that line, do they know exactly what you sell.
  • Build a value prop by naming the bad alternative people use today, how you beat it, then turning that into an action statement.
  • Cut vague slogans and add a hook plus a subheader that explains why the claim is believable.
Open julian.com →

Use

🛠️ Tool
✓ Link checked Free Beginner

Why we picked it This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy visible, so you can compare how strong pages handle their audience. Look specifically at how the best ones commit to one primary customer in the hero versus the ones that try to cover several, and you will see which reads sharper. It is a reference shelf to study, not a rulebook, borrow the pattern, not the words.

SaaS Landing Page Examples (Swipefile)

From swipefile.com Browsable gallery, dozens of real pages

  • Study real hero copy side by side to see how tightly the strongest pages define who they are for.
  • Notice that single-segment heroes read sharper than pages hedging across multiple audiences at once.
  • Free to browse and organized by category, so you can pull a handful of comparable examples fast.
Open swipefile.com →

People also ask

How do I write copy that explains what my product does clearly? Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ... Beginner 2 resources → What are the rules of good marketing copy? Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u... Beginner 2 resources → How do I write a headline / value proposition that grabs attention? A great headline states the specific outcome for a specific person, clear beats catchy. Julian Shapiro's advice: make the header fully descriptive ... Intermediate 1 resource → How do I find the exact words my customers use to describe their problem? Mine their language directly, sales calls, support tickets, reviews of competitors, Reddit and community threads. Then feed their phrases back into... Intermediate 2 resources → How do I structure a message so customers care (story / framework)? Make the customer the hero and your product the guide that helps them win, that's the StoryBrand framework in one line. Frame it as: they have a pr... Intermediate 2 resources → How do I learn copywriting quickly without a marketing background? Study before/after rewrites of real landing pages, you learn faster from watching a pro fix bad copy than from theory. Harry Dry's Marketing Exampl... Beginner 2 resources →