How do I write the copy for my landing page hero section when I have three different types of customers using my product?
The short answer
Pick one. A hero that talks to three people talks to no one, so lead with the segment that pays fastest or hurts most, and let the rest find themselves further down the page. You can always run separate landing pages per segment later, but a diluted hero on day one just teaches you nothing about which message actually lands.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
▶️ Video
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Why we picked it
Alex Cattoni walks through landing page copy the way a working copywriter does: pick one ideal customer and write every line to that single person, from headline to call to action. Seeing single-segment hero copy built out loud makes the three-audience problem obvious, you cannot write one great line for three people at once, so you choose. Use it as a worked example of the voice and structure, then adapt the specifics to your own primary customer.
Why we picked it
Shapiro gives you a concrete framework you can apply the same afternoon: write a header that is fully descriptive of what you sell, then build your value prop from a bad alternative, a better solution, and an action statement. It is free, example-heavy, and written for founders drafting their own page, not for agencies. Read it with your own headline open in another tab and rewrite as you go.
Why we picked it
This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy visible, so you can compare how strong pages handle their audience. Look specifically at how the best ones commit to one primary customer in the hero versus the ones that try to cover several, and you will see which reads sharper. It is a reference shelf to study, not a rulebook, borrow the pattern, not the words.
