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Why we picked it This is the clearest explanation of the one move a small site has against incumbents: stop fighting for the head term everyone wants and go after the specific, lower-competition phrases they ignore. Dean grounds it in a plain fact (about 92 percent of all keywords get 10 or fewer searches a month), so the strategy is stacking many narrow wins rather than chasing one big keyword you will lose. Treat it as a starting point for how to pick your first 20 pages, not a promise of overnight traffic.
Long Tail Keywords: How to Find & Use Them Effectively
From Backlinko by Brian Dean about 15 min read
- Head terms are where big players and aggregators are strongest, so a small site wins by targeting longer, more specific phrases with far less competition.
- Individually these phrases have tiny volume, but they add up: roughly 92 percent of searches are long tail, and they convert better because the searcher intent is sharper.
- Free sources like Google autocomplete, related searches, and forum questions surface real long tail phrases without any paid tool.