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This is the clearest breakdown we found of which numbers actually signal a healthy community versus which ones just look good on a slide. It names the five metrics that matter (monthly active users and stickiness, share of member-created posts, event attendance, churn, and revenue) and pairs each with what to do when it dips. The maturity model is the useful part for you: it tells you which metrics to even bother with at your stage, so you are not drowning in dashboards for a 200-person group.
The Complete Guide to Community Analytics
From Circle Blog by Pedro Hernandes (Circle)
- Member count is a vanity number on its own. Stickiness (daily actives over monthly actives) tells you if people keep coming back.
- The percentage of posts created by members, not by you, is the real test of whether the community can stand without you carrying every thread.
- Track churn and cohort retention early, because the moment members go quiet usually shows up in the data before it shows up in the vibe.
