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2 resources from Foundersuite we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

Why we picked it This is the one piece that draws the exact line your answer draws: it tells you to run two versions, a full update for people on your cap table and a marketing-flavored highlight reel for prospects, and then lays out the nurture play in concrete numbers (build a list of 100 to 200 qualified investors, ask permission to add them 6 to 12 months before you raise, then drip them wins). The quote to steal is 'VCs invest in lines, not dots': the fund that passed but wants to stay close is watching your slope, so every update to them should show one more datapoint on an up-and-to-the-right line.

How To Write High Impact Investor Updates When Raising Venture Capital

From Foundersuite by Nathan Beckord 15 min read

  • Keep two update versions: current shareholders get numbers, challenges and asks; prospects get a curated wins-only reel
  • Warm your prospect list 6 to 12 months before the round by asking each investor for permission to add them, so raising later takes weeks not months
  • Track opens and time-on-update to find your genuinely engaged prospects, the ones most likely to write the next check
Open blog.foundersuite.com →
Answers Should my investor update be different for angels, my seed VC, and a growth fund that passed but wants to stay close?
📄 Article
✓ Link checked Free Beginner

Why we picked it This is the template resource: it hands you the exact soft-ask script to add a target investor to your list ("I'm not raising right now, but you're in our sweet spot; we send a monthly update and I'd love to add you so you get a sneak peek") plus the five sections a pre-raise nurture note should carry (short company summary, wins, 3 to 6 KPIs over time, what's next, team photo). It also tells you to start 6 to 12 months ahead and to track who opens and lingers, so you know your engaged buyers before the round opens.

How to Use Investor Updates to Raise Venture Capital Faster

From Foundersuite by Nathan Beckord 10 min read

  • Use the soft ask: almost nobody declines being added to a mailing list, and it converts a cold investor into a warm one over months
  • Keep the pre-raise note short and upbeat: summary, wins, a few KPIs trending up, what's coming, and a team photo
  • Start the list 6 to 12 months before raising and watch open and read time to spot your most engaged (most likely to write a check) investors
Open blog.foundersuite.com →
Answers How do I build a relationship with an investor months before I actually need to raise?