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Why we picked it This is the one piece that draws the exact line your answer draws: it tells you to run two versions, a full update for people on your cap table and a marketing-flavored highlight reel for prospects, and then lays out the nurture play in concrete numbers (build a list of 100 to 200 qualified investors, ask permission to add them 6 to 12 months before you raise, then drip them wins). The quote to steal is 'VCs invest in lines, not dots': the fund that passed but wants to stay close is watching your slope, so every update to them should show one more datapoint on an up-and-to-the-right line.
How To Write High Impact Investor Updates When Raising Venture Capital
From Foundersuite by Nathan Beckord 15 min read
- Keep two update versions: current shareholders get numbers, challenges and asks; prospects get a curated wins-only reel
- Warm your prospect list 6 to 12 months before the round by asking each investor for permission to add them, so raising later takes weeks not months
- Track opens and time-on-update to find your genuinely engaged prospects, the ones most likely to write the next check
