🎧 Podcast
Free
Intermediate
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
On Lenny's Podcast / Lenny's Newsletter by Lenny Rachitsky & Geoffrey Moore ~75 min
Why we picked it
The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the framework without reading the whole book. Lenny's is a trusted operator source.
- Identify a single target segment where you can be the obvious winner
- Sequence adjacent markets deliberately, like knocking down bowling pins
- Match your go-to-market playbook to the adoption stage you're in
- Focus creates the references that let you expand later