Why we picked it This answers the real question of when to actually file, and its answer is early, even before you launch, because Indian law lets you file on an intent to use the mark. It is candid that legal spend feels like a luxury for a cash-strapped startup, then makes the case that a forced rebrand later costs far more. A useful counterweight if your instinct is to wait until the product ships.
Trademark Strategy For Startups: What Early-Stage Companies Overlook In Their Rush To Market
From Mondaq by Krutha Janani M (Khurana and Khurana)
- File on intent to use, before launch, rather than waiting until the brand is public.
- The priority date is set on your filing date, so every week of delay is a week the name is unclaimed.
- DPIIT-recognised startups get lower fees and faster processing under the SIPP scheme, which lowers the cost barrier to filing early.