4 resources from Stacking the Bricks we point founders to, and the questions each answers.
✍️ Essay
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Why we picked it
Amy Hoy names the exact trap in this question: the person who swears they would pay "if only you added X" is, as she puts it, the most seductive of lies. She teaches you to weigh what people do over what they say, which is the whole point of separating a compliment from a commitment. It is short, blunt, and reads like advice from someone who has actually sold things.
Why we picked it
A method for finding exactly where your customers already gather online, the forums, subreddits, and groups where they post their problems. Instead of guessing, you learn to trace your audience to their watering holes and read what they struggle with in their own words. This directly answers the where do I even look question.
Why we picked it
A sharp, contrarian read that keeps you honest about what a landing page test can and cannot prove. Hillman argues a fake button or empty signup can mislead you if you have not first understood real behaviour and pain. Worth reading alongside the pro-landing-page pieces so you do not fool yourself with a green vanity metric.
Why we picked it
Amy Hoy and Alex Hillman built the Sales Safari methodology, and a business, around finding what an audience already complains about paying to fix, then selling before building. This piece, written by Hillman, updates that research method for modern community platforms, which is a useful complement to one-on-one interviews when you want pattern evidence across many potential customers at once.
