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Why we picked it Amy Hoy names the exact trap in this question: the person who swears they would pay "if only you added X" is, as she puts it, the most seductive of lies. She teaches you to weigh what people do over what they say, which is the whole point of separating a compliment from a commitment. It is short, blunt, and reads like advice from someone who has actually sold things.
Vaccinate Yourself Against Crappy Customer Feedback
From Stacking the Bricks by Amy Hoy
- "I'd pay if only..." is usually flattery or a bargaining move, not a real buying signal, so do not build your roadmap around it.
- Quiet, paying customers tell you more than loud enthusiasts who never open their wallet.
- Filter feedback by whether the person has skin in the game, not by how excited they sound.