📖 Book
Freemium
Beginner
Why we picked it A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The Mom Test, Fitzpatrick teaches the questions, Constable teaches the logistics.
Talking to Humans
From talkingtohumans.com by Giff Constable ~80 pages (free PDF available)
- Decide who you need to learn from before you start.
- Recruiting interviewees is a skill, scripts and channels included.
- Get out of the building; patterns emerge faster than you expect.