Everything from

talkingtohumans.com

1 resource from talkingtohumans.com we point founders to, and the questions each answers.

📖 Book
Freemium Beginner

Why we picked it A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The Mom Test, Fitzpatrick teaches the questions, Constable teaches the logistics.

Talking to Humans

From talkingtohumans.com by Giff Constable ~80 pages (free PDF available)

  • Decide who you need to learn from before you start.
  • Recruiting interviewees is a skill, scripts and channels included.
  • Get out of the building; patterns emerge faster than you expect.
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Answers How do I validate an idea without building anything? How do I talk to customers without them just telling me what I want to hear? What questions should I actually ask in a customer interview? Where do I find people to interview when I have zero audience? How do I run customer discovery as an Indian founder building for Indian users? How do I show a prototype to users without biasing their reaction? Isn't doing things that don't scale a waste of time, shouldn't I automate from day one? Where do I find the very first people to even talk to about my product? How do I run a customer interview without leading them to the answer I want? My market is huge on paper but almost nobody is actually paying for solutions today. Good sign or bad? What are the warning signs that I have weak founder-market fit and I'm forcing it? How do I get honest answers when the person I'm interviewing is a friend or someone in my network? What's the difference between a customer saying they'll pay and actually pulling out a card, and how do I test the real one early? Should I do customer interviews live over a call, or is survey data good enough at the start? How do I do user research when I'm building something nobody has seen before and can't describe what they want? What are the questions that quietly ruin an interview by leading the person to the answer I want? How many customer conversations should I do before I start building versus building a rough version to learn faster? As a solo technical founder who hates sales calls, how do I do user research without it draining me every week? How do I tell the difference between a nice-to-have problem and one people will actually change their behavior to fix? How do I keep learning from customers after launch instead of only doing research once at the start? I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to? How do I find my first 10 customers to sell to when I have zero network and no inbound? What should my very first sales pitch actually say, and how long should it be? How much of my week should I spend on sales versus building the product in the early days? What are the most common cold email mistakes that make people delete on sight?
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