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This nails the core idea that you keep one story and change what it is asked to prove: adjust the problem framing, swap in the one or two proof points that matter to this investor (retention and margin direction for a growth thesis, a specific market for a sector thesis), and lead with the metric they care about. It is the lightweight three-change approach, not a rebuild, so you can turn a master deck around in under 30 minutes per fund.
How To Tailor Your Pitch Deck For Different Investors
From Viktori by Viktori 10 min read
- Do not change the story, change what the story is asked to prove: same deck, different lead proof point per investor thesis
- Swap emphasis by investor lens: TAM and unit economics for a scale-focused fund, the served segment and traction for an early-stage one
- Keep the core deck lean and push investor-specific detail into appendices, one-pagers, and demos so you never maintain many full versions
