Why we picked it This is the canonical source on the highest-stakes 30 seconds in startups, from the people who coach hundreds of founders through it each batch. Its hard rule matters for your opening: say plainly what you do and why, immediately, because 'a common error is to avoid describing what you do until far into the presentation, and that is always a mistake.' It kills the pretty-but-vague opener before you write it.
A Guide to Demo Day Presentations
From Y Combinator by Y Combinator 12 min read
- Lead with your single clearest sentence: 'We deliver groceries to customers in their homes' beats 'next generation AI resolver of grocery needs.'
- The best pitches are clear, exciting, informative, and memorable, in that order; pizzazz without clarity loses the room.
- You earn every extra minute of attention, so front-load whatever is most impressive rather than following a template top to bottom.