Real-World Scenarios & Access
Selling to enterprises (B2B)
Land your first big logo.
How do I land my first enterprise customer when nobody has heard of us?
You don't win the first logo with a brand, you win it with a relationship and a sharply-scoped problem you can prove you solve. Mine your network, ...
Who do I actually sell to inside a big company, and how do I find the decision-maker?
Big companies have three roles you must map: the champion who feels the pain daily, the economic buyer who controls budget, and the blockers in sec...
Should I use design partners, and how do I structure the deal?
Design partners are your cheat code to product-market fit: a handful of committed early customers who co-build with you in exchange for influence, ...
How do I survive procurement, legal, and security reviews as a tiny startup?
Procurement, legal, and security exist to slow you down, so prepare the paperwork before they ask: a standard MSA, a security one-pager, a data-han...
Can an Indian startup sell to global enterprises, and what's different about doing it from India?
Yes, Indian SaaS companies from Zoho to Freshworks have sold to global enterprises without a single US sales rep in the early days, so distance is ...