We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 688 founders registered. Any city that reaches 20 interested founders is on too. See your city
Access, sales & scenarios

Selling to enterprises (B2B)

Land your first big logo.

Level All Beginner Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 6 of 21 questions. Clear filters

How do I land my first enterprise customer when nobody has heard of us? You don't win the first logo with a brand, you win it with a relationship and a sharply-scoped problem you can prove you solve. Mine your network, ... Intermediate 3 resources → Who do I actually sell to inside a big company, and how do I find the decision-maker? Big companies have three roles you must map: the champion who feels the pain daily, the economic buyer who controls budget, and the blockers in sec... Intermediate 3 resources → Should I use design partners, and how do I structure the deal? Design partners are your cheat code to product-market fit: a handful of committed early customers who co-build with you in exchange for influence, ... Intermediate 3 resources → How do I survive procurement, legal, and security reviews as a tiny startup? Procurement, legal, and security exist to slow you down, so prepare the paperwork before they ask: a standard MSA, a security one-pager, a data-han... Advanced 3 resources → Can an Indian startup sell to global enterprises, and what's different about doing it from India? Yes, Indian SaaS companies from Zoho to Freshworks have sold to global enterprises without a single US sales rep in the early days, so distance is ... Intermediate 3 resources → How do I sell into a big Indian corporate or bank when they expect vendors to be large, established, and often to pay for access? Indian enterprise buying runs on relationships and risk-aversion, so lead with a warm introduction and a reference customer in their industry befor... Intermediate 3 resources →
eChai Partner Brands The partnership →