We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 675 founders registered. Any city that reaches 20 interested founders is on too. See your city
Access, sales & scenarios

Selling to enterprises (B2B)

Land your first big logo.

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Should I use design partners, and how do I structure the deal? Design partners are your cheat code to product-market fit: a handful of committed early customers who co-build with you in exchange for influence, ... Intermediate 3 resources → How do I write a cold outbound email to a VP that actually gets a reply? Keep it under five sentences, lead with a specific pain their team feels (not your product), and make the ask a single low-friction question, not a... Beginner 3 resources → How do I handle a deal that stalls after a great demo and just goes quiet? A stalled deal almost always means you never found the real economic buyer or the pain wasn't urgent enough to jump the queue, so stop 'following u... Intermediate 3 resources → What does a real enterprise sales pipeline and forecast look like, and how do I run one without a fancy CRM? Define clear stages tied to buyer actions (not your hopes): a deal only advances when the buyer does something, like granting access to a stakehold... Beginner 3 resources → How do I get and use customer references, case studies, and logos before I have famous customers? Build proof out of what you have: a quantified result from even one mid-size customer beats a logo nobody will vouch for. Ask happy early customers... Beginner 3 resources →
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