Money, Pricing & Model
Startup finance & accounting
Keep the books, watch the runway.
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How much of my own savings is it actually sane to put into my startup before I raise or make revenue?
There's no universal number, but a good rule is: never bet money you'd need for rent, dependents, or an emergency inside 12 months. Founders romant...
How should I split equity and think about founder salaries when neither of us has money and we don't want a fight later?
Equal splits feel fair on day one and cause the most disputes by year two, so split based on honest contribution, risk, and who's full-time, and pu...
What financial records do investors actually ask for in due diligence, and how do I avoid a scramble when a term sheet appears?
Diligence surprises kill deals or shave your valuation, and they're almost always self-inflicted: messy cap tables, missing board resolutions, unfi...
Should I hire a full-time finance person, keep using a CA firm, or handle books myself, and at what stage does each make sense?
For most early startups the answer is: do the day-to-day yourself or with a bookkeeper, outsource statutory work to a good CA firm, and only hire a...