Building Trust Takes the Longest - Soumya Kalluri (Dwij), from an eChai Mumbai Conversation
- by: harshit gala
very rarely, I meet a founder
who has so much clarity and conviction.
meet Soumya Kalluri, founder of "Dwij" Products.
"Dwij" means second life in Sanskrit and that's exactly what she's doing by creating lifestyle products upcycling post consumer jeans and post industrial fabrics giving it a second life.
being a mechanical engineer herself, she has taken a journey from working in a stable profession to building a brand that is purposeful, sustainable as well as profitable.
we spoke about the first product she built, which, at the time seemed obvious but turned out to be not so obvious.
later, she shared how she researched, took real time feedback, understood what the consumers wanted and designed the products that her target audience would buy.
we also deep dived into building SOP's, operations, GTM strategies talking about how she's able to build quality products while upcycling jeans and other fabrics.
I asked her one specific question, what was harder?
- building the product
- building the demand
- or building the trust
her reply was simple: "building trust"
because you want your customers to come back and for that you have to focus on quality.
we concluded the event with her two cent advice for founders starting their journey in entrepreneurship and one question that every founder should reflect on.
it was a pleasure to host Soumya Kalluri at today's eChai Ventures Mumbai Start-up meet and learn so much from her.
thanks to Jatin Chaudhary & Harsha Bhurani for organising this meet-up and also everyone who joined us in this conversation by showing up and asking thoughtful questions.
who has so much clarity and conviction.
meet Soumya Kalluri, founder of "Dwij" Products.
"Dwij" means second life in Sanskrit and that's exactly what she's doing by creating lifestyle products upcycling post consumer jeans and post industrial fabrics giving it a second life.
being a mechanical engineer herself, she has taken a journey from working in a stable profession to building a brand that is purposeful, sustainable as well as profitable.
we spoke about the first product she built, which, at the time seemed obvious but turned out to be not so obvious.
later, she shared how she researched, took real time feedback, understood what the consumers wanted and designed the products that her target audience would buy.
we also deep dived into building SOP's, operations, GTM strategies talking about how she's able to build quality products while upcycling jeans and other fabrics.
I asked her one specific question, what was harder?
- building the product
- building the demand
- or building the trust
her reply was simple: "building trust"
because you want your customers to come back and for that you have to focus on quality.
we concluded the event with her two cent advice for founders starting their journey in entrepreneurship and one question that every founder should reflect on.
it was a pleasure to host Soumya Kalluri at today's eChai Ventures Mumbai Start-up meet and learn so much from her.
thanks to Jatin Chaudhary & Harsha Bhurani for organising this meet-up and also everyone who joined us in this conversation by showing up and asking thoughtful questions.
