Hard Founder Choices We Don’t Talk About Enough

Hard Founder Choices We Don’t Talk About Enough
This weekend, Jatin Chaudhary invited me to speak on a panel of women founders for one of his eChai Ventures startup meet ups. I found myself speaking about lessons from my last 2 years, which honestly felt like 4!

Amid a roomful of aspiring and hustling entrepreneurs, Radhika Mohta was asking some very thoughtful questions about the hard pivots, the difficult exits, and the moments when a founder has to choose between staying and completion.

A few reflections and opinions I shared (and these are applicable to jobs/workplaces/clients also):

𝐎𝐧 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞: There's a difference between quitting and completion. Quitting is running from hard things. Completion is honoring that your chapter has ended even if the book continues.

𝐎𝐧 𝐜𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬: You can respect someone's skills deeply and still recognize you can't build together long-term. Both things can be true. The hard part is distinguishing between disagreement about tactics (healthy) and disagreement about values (terminal). The former you debate. The latter you exit. 

𝐎𝐧 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐚 "𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥" 𝐞𝐱𝐢𝐭: Exits come in many forms - acquisition, IPO, shutdown, and also...walking away. The only bad exit is the one where you abandon your values to stay. This also applies to jobs we work every day.

𝐓𝐨 𝐦𝐲 𝐜𝐨-𝐩𝐚𝐧𝐞𝐥𝐢𝐬𝐭𝐬 𝐚𝐧𝐝 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐈 𝐬𝐩𝐨𝐤𝐞 𝐰𝐢𝐭𝐡 𝐚𝐟𝐭𝐞𝐫: thank you for trusting me with your stories. If my exits taught me anything, it's that the companies that didn't work out the way I planned forced me to ask the questions that are shaping who I am today.

What kind of founder do I want to be? 
What's non-negotiable for me?

I wouldn't have asked those questions if everything had gone perfectly. 

P.S - I was 15 minutes late to my own panel because Bangalore traffic had other plans. Some exits you can control. Some you just survive. But hey! I made it.

So will you.
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The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures

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