Startup Growth Story ft. The Beauty Co. - Your Online Beauty Shopping Store
- by: Jatin Chaudhary
The Beauty Co. is a brand that believes in keeping your skin healthy through the use of natural ingredients and preventing skin issues from occurring in the first place.
We were joined by Suraj Vazirani, Founder & CEO, The Beauty Co. for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.
Suraj Vazirani is an award-winning theatre actor at heart and a dynamic entrepreneur by virtue.
Brought up in Gujarat’s capital town Gandhinagar, Vazirani had a happy childhood with comforts of its own. With business in his blood, he unknowingly absorbed all things business that came his way during his younger years. As he grew up and was ready to take on the business world, he realized finding a footing wasn’t an easy task. It required vision, focus, and determination.
From facing the challenges of entering the big world of business at the age of 19, to managing his website and converting it into a marketplace, Vazirani had his share of hardships and obstacles.
However, that did not deter him from his aim to achieve success and emerge a winner. After his roller-coaster experience with the existing marketplaces and e-commerce portals for branded electronic items, Vazirani realized at the right time that the future of Indian e- commerce is the private labels.
That’s when he decided to partner with Beardo - Men’s Grooming Experts to build the brand and manage their e-commerce operations pan India. Since then he has multiple private labels for an exclusive partnership for e-commerce operations and trading.
But Vazirani did not stop here, he wanted to create a brand of his own and be a part of its journey and success from the beginning.
After considerable research, he realized that with a market value of 80,000 crores, the beauty industry has a significant stake in the Indian market, which is only growing with the flourishing e-commerce business. And that despite the presence of countless beauty brands in the market, there were still a few crucial yet untapped segments in the women’s grooming industry.
That’s when The Beauty Co. was born! The brand launched its very first products Charcoal Teeth Whitening Powder and Coffee Scrubs on Amazon that became instant hits within a few days, and there has no looking back!
In a span of nine months, The Beauty Co. has launched multiple products in categories such as Skin, Hair, Body, and Teeth and plans to continue its aggressive online marketing. In an age where new brands come up and are soon forgotten, The Beauty Co.’s graph has been quite impressive.
Thanks to the brand’s ability to launch new products with rigorous marketing campaigns. And that’s exactly Vazirani’s plan for The Beauty Co. – quite straightforwardly he says – "To grow" and make The Beauty Co. the best beauty brand in the world coming from India!
You can watch the engaging Startup Growth Panel with Suraj and other founders of awesome Rising DTC Brands in India - Mikhel Rajani (Naagin Sauce), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).
It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders.
