The Soundboard Every Founder Should Have

The Soundboard Every Founder Should Have
There is something special about having a soundboard, especially when it grows naturally over time and isn’t something you consciously build, but slowly becomes part of your life as you keep meeting the same few people, talking often enough that conversations stop being guarded and start becoming honest.

With this kind of circle, you don’t need to arrive with clarity or confidence, you can speak while still figuring things out, repeat yourself, pause midway, go back to a thought later, and no one makes you feel like you’re wasting their time, they simply listen and stay with you until you’re done saying what you needed to say.

Most of the conversations do involve work because building something takes up so much mental space, but it never stays only about work, it naturally brings in everything else like how tired you’ve been feeling, how personal things affect decisions, and how sometimes the weight you’re carrying doesn’t come from one place but from many small ones.

What makes this space important is knowing that there is no judgment in this set up, no one is quietly comparing where you are or how fast you are moving, there’s no pressure to sound sorted or strong, and because of that, you are able to speak more honestly than you usually do.

I notice how these friends remember things over time, they remember what you were worried about weeks ago, they ask how that situation turned out, and sometimes they don’t even ask directly, they just check in gently, which makes you feel seen without having to explain yourself again.

Most days, I don’t necessarily walk away from these conversations with answers or plans, but I do walk away lighter, like saying things out loud with the right people has helped put them back in place, even if nothing on the outside has changed yet.

I am slowly realising that this kind of soundboard is not a small thing, especially for founders who are always thinking, deciding, and carrying a lot quietly, it helps you stay grounded, think clearly, and reminds you that you don’t have to figure everything out on your own.
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The eChai Effect - In Their Words

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Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info

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