When Shared Frustrations With eCommerce Logistics Led to the Birth of iThink Logistics

When Shared Frustrations With eCommerce Logistics Led to the Birth of iThink Logistics
At eChai Ventures, we’ve started a new series called How I Met My Co-founder, a collection of real founder stories about the unpredictable, sometimes chaotic, but defining ways co-founders met.

This one comes from Zaiba Sarang, Co-Founder of iThink Logistics.

In her words:

“Let me take you back to where it all began, how I met my co-founders Bharat and Vipul. We were buddies who embarked on our entrepreneurial journey in 2011 with our SaaS venture, Depasser Infotech, where we dabbled in tech services.

Fast forward to 2016, the eCommerce scene picked up pace, and we decided to dive into that realm alongside our existing venture. But navigating the eCommerce landscape proved challenging, especially with the logistical hurdles we encountered. During this time, Vipul reached out to his friend Paresh, who had a wealth of experience in logistics, seeking advice on our predicament. The more we explored it, the more apparent it became that many others in the eCommerce space faced similar struggles.

That’s when Paresh brought Nikul into the fold, leveraging his expertise in logistics and finance. In 2017, the five of us came together to launch iThink Logistics. Each of us brought something unique, Vipul’s strategic acumen, my knack for communication, Bharat’s tech savviness, Paresh’s operational expertise, and Nikul’s financial wizardry. With a shared vision to transform eCommerce logistics, iThink Logistics was born.

Today, we proudly stand with over 10,000+ eCommerce brands, providing them with a one-stop solution for all their logistics needs.”
Startup Stream

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures

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