When Shared Frustrations With eCommerce Logistics Led to the Birth of iThink Logistics
- by: Jatin Chaudhary

At eChai Ventures, we’ve started a new series called How I Met My Co-founder, a collection of real founder stories about the unpredictable, sometimes chaotic, but defining ways co-founders met.
This one comes from Zaiba Sarang, Co-Founder of iThink Logistics.
In her words:
“Let me take you back to where it all began, how I met my co-founders Bharat and Vipul. We were buddies who embarked on our entrepreneurial journey in 2011 with our SaaS venture, Depasser Infotech, where we dabbled in tech services.
Fast forward to 2016, the eCommerce scene picked up pace, and we decided to dive into that realm alongside our existing venture. But navigating the eCommerce landscape proved challenging, especially with the logistical hurdles we encountered. During this time, Vipul reached out to his friend Paresh, who had a wealth of experience in logistics, seeking advice on our predicament. The more we explored it, the more apparent it became that many others in the eCommerce space faced similar struggles.
That’s when Paresh brought Nikul into the fold, leveraging his expertise in logistics and finance. In 2017, the five of us came together to launch iThink Logistics. Each of us brought something unique, Vipul’s strategic acumen, my knack for communication, Bharat’s tech savviness, Paresh’s operational expertise, and Nikul’s financial wizardry. With a shared vision to transform eCommerce logistics, iThink Logistics was born.
Today, we proudly stand with over 10,000+ eCommerce brands, providing them with a one-stop solution for all their logistics needs.”