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Ad / brand film

Kar Run Arjun! Because fitness is not an option! | cult.fit

cult.fit

Ad / brand film · 2021 · India · India

Source: YouTube ↗

Healthtech D2C / consumer

Questions, answered

What is Kar Run Arjun! Because fitness is not an option! | cult.fit?

Spoofs the Karan Arjun rebirth trope so better fitness rewrites the tragic ending, landing 'fitness is not an option' via Bollywood nostalgia.

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