The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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Amul's Best Ads Collection: The Taste of India
Iconic butter brand's legendary advertising campaigns spanning decades of pop culture
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Hero MotoCorp: Hum Mein Hai Hero (With A.R. Rahman)
Iconic Indian motorcycle brand campaign with A.R. Rahman's memorable jingle
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Raymond: The Complete Man - Son in Law (Classic Ad)
Decades-long Complete Man campaign that defined sophistication for Indian audiences
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Oatly Wow, No Cow Full Version
Oatly brand film showcasing direct-to-consumer excellence and authentic storytelling
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Patagonia Films: The Meaningless Pursuit of Snow
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
Ad / brand film1 founder recommends
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Patagonia Films: The Monster in Our Closet
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
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Patagonia: Mile for Mile
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
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Purple Mattress & Humpty Dumpty
Purple brand film showcasing direct-to-consumer excellence and authentic storytelling
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Purple Mattress Commercial Full Version
Purple brand film showcasing direct-to-consumer excellence and authentic storytelling
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Fevicol Ads - Saas Bahu | Classic Ads | Indian Ads Company
Strong bond moments through creative storytelling
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Fevicol Ads- Sofa 60 years | Fevicol New Ad | Classic Ad | Indian Ads Company
Strong bond moments through creative storytelling
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Funny videos : Vodafone ZooZoo Ads - Internet Volume 1
Quirky Zoozoo characters showcase telecom services
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Hutch - Pug - Wherever you go our network follows (2004) - India
Lovable pug travels, iconic network coverage
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Reunion - A Google India advertisement for Google Search
Emotional reunion through search and family
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Surf Excel Daag Acche Hain TV Ad Video | Happy Holi | Best Hindi Advertisement | Jaideep Ahlawat
Celebrating the joy of learning through play
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Surf excel: Daag Achhe Hain - #HaarKoHarao | 30 SEC | Hindi
Celebrating the joy of learning through play
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Vodafone India Magic Box TV Commercial, featuring the ZooZoos!
Quirky Zoozoo characters showcase telecom services
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Bonnie & Clyde Made possible by Hosts
Romantic travel narrative; user-generated content authenticity; cinematic scope
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Forever Young Made possible by Hosts
Authentic host-centric narrative; real travel photography storytelling
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In Doers We Trust Challenging Dreamers
Entrepreneurial ethos brand film; rallying cry for makers and founders; iconic photography
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The Singularity Big Game Commercial
Meta exploration of website creation; creative multiplicity as central concept
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The Singularity Extended Big Game Commercial
Philosophical Adam Driver narrative about AI and design convergence; avant-garde sensibility
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Instacart Super Bowl Commercial 2025
Big Game ad showcases Instacart's convenient grocery delivery at scale
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Harry's, Meet the Shaving Company That's Fixing Shaving (Full Length)
The full origin story of Harry's, told as a mini documentary about why two guys bought a German razor blade factory.
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How It Feels through Glass, Google Glass Experience
A first person concept film shot entirely through the headset lens, the video that made wearable computing feel real.
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Bailey Nelson | Creative Brand Video Example
A gleefully absurd, competitor mocking spot made an eyewear brand's personality as memorable as its product. Won Best YouTube Campaign 2022.
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New Year. New You. Introducing Notion Faces.
BUCK rebuilt Notion's avatar system into a flexible, inclusive illustration set and made the launch itself a playful piece of brand craft.
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One, Ten, One Hundred Trailer, A Wistia Original Series
Sandwich Video shot the same ad three times at wildly different budgets, a meta craft lesson every founder planning a video should watch.
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Put an end to workplace silos with Asana
BUCK casts literal CG cardboard silos as office workers, turning a dry pitch about team disconnection into a sharp visual gag.
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Slack vs Email
A deadpan showdown between Slack and a personified inbox sells a workflow shift in under a minute of simple character animation.
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Tales of Mark Eting
Giant Ant personifies marketing itself as a globe trotting weirdo, so a B2B AI pitch lands as genuinely funny mini films.
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To My Hooman 1.0
Narrated entirely from a dog's point of view, Giant Ant turns a pet care marketplace pitch into unexpectedly tender character animation.
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Warby Parker Class Trip
A yellow school bus retrofitted into a mobile showroom touring 15 cities. Founders still cite it as proof distribution can be the creative idea.
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Gojek - The Flow
The Flow choreographs 25 cars and 15 motorbikes into one loop about removing everyday friction.
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This Is MasterClass
Brand film pitching unlimited access to lessons taught by the world's best across many fields.
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Adidas: Impossible is Nothing (Muhammad Ali)
Ali's own words over archival footage turn a brand tagline into a philosophy of self belief.
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Always: Like a Girl
Filming real reactions to the phrase turns like a girl from insult into a statement of strength.
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Apple: Get a Mac, Viruses
A casual Mac and a stuffy sick PC turn a technical differentiator into a three year running character comedy.
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Blendtec: Will It Blend, iPhone
Blending a brand new iPhone to dust turned a $50 stunt into a 700 percent sales lift and a whole content genre.
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Budweiser: Puppy Love
A rescued puppy's friendship with a Clydesdale drew 35 million pre-game views and topped that year's Super Bowl ad meter.
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Budweiser: Whassup
Friends greeting each other with a drawn out shout became one of the first ads to go viral before YouTube existed.
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Burger King: The Moldy Whopper
A time lapse of a rotting Whopper sells no artificial preservatives by embracing disgust instead of appetite appeal.
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Burger King: Whopper Detour
A penny Whopper only unlocked within 600 feet of a McDonald's, turning a rival's parking lot into an app funnel.
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Cadbury: Gorilla
A gorilla silently anticipates then unleashes into a drum solo, selling chocolate with zero product shots.
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Chipotle: A Love Story
An animated rivalry between two food entrepreneurs critiques fast food industrialization without naming a competitor.
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Coca-Cola: Happiness Machine
A rigged vending machine dispenses pizza and flowers to unsuspecting students, founding the brand's hidden camera genre.
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Dodge Ram: So God Made a Farmer
A decades old radio speech over still photography of American farms brought a stadium to silence during the Super Bowl.
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Dos Equis: The Most Interesting Man in the World
An implausibly accomplished elder closes every ad with stay thirsty, making the spokesman more famous than the beer.
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Dove: Real Beauty Sketches
A forensic sketch artist draws women from their own description versus a stranger's, exposing a self image gap.
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Geico: Hump Day Camel
A camel named Caleb ruins everyone's Wednesday shouting Hump Day, turning a throwaway line into a lasting catchphrase.
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Guinness: Surfer
White horses ride a monster wave before a lone surfer takes it on, once voted the UK's best ad of all time.
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Heinz: Draw Ketchup
Strangers asked to just draw ketchup overwhelmingly sketch a Heinz bottle, proving category ownership without a pitch.
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John Lewis: Man on the Moon
A girl sends a telescope to a lonely old man on the moon, reframing a department store around empathy over product.
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John Lewis: The Bear and the Hare
A hand-drawn hare wakes a hibernating bear for Christmas, the film that defined a decade of retail tearjerkers.
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Liquid Death: Hey Kids, Murder Your Thirst
A metal aesthetic sells plain canned water as a thirst assassin, the launch film behind a billion dollar joke brand.
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Mastercard: Priceless (original)
A father-son ballgame priced item by item ends on priceless, launching a tagline still anchoring the brand decades later.
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Metro Trains Melbourne: Dumb Ways to Die
A cheerful cartoon singalong about gruesome deaths sold rail safety far better than any warning sign ever had.
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Nike: Failure (Michael Jordan)
Jordan lists his missed shots and lost games in his own words, reframing failure as the source of success.
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Nike: Write the Future
One missed penalty ripples into global chaos and redemption, three minutes of World Cup mythmaking.
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Old Spice: Momsong
Mothers serenade their sons growing up too fast, a creepy funny coda to the brand's Smellcome to Manhood series.
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P&G: Thank You, Mom, Best Job
Four continents of mothers raising Olympians ties a household brand to the Games' emotional core.
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Pepsi Max: Test Drive with Jeff Gordon
A hidden camera prank sends a terrified car salesman on a NASCAR joyride, racking up 45 million views before launch.
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Red Bull: Stratos, Felix Baumgartner's Space Jump
A live-streamed 128,000 foot skydive broke the sound barrier and the internet, branded content as a real world record.
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Reebok: Terry Tate, Office Linebacker
A linebacker tackles slacking office workers for productivity, a sketch so popular it outlived the shoes it sold.
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Skittles: Touch the Rainbow
A stapler turns to candy and the surreal explanation gets darker by the second, the surrealist tone that defined the brand.
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Snickers: You're Not You When You're Hungry (Betty White)
Betty White gets tackled in a pickup football game, launching a single insight into a decade long global platform.
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Under Armour: Rule Yourself, Michael Phelps
Wordless footage of Phelps' brutal solitary training before Rio sells the whole ethos: it's what you do in the dark.
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Volkswagen: The Force
A tiny Darth Vader's Force finally works on the family car's remote start, one of the most replayed Super Bowl ads ever.
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A New Era of Banking
Sensory before and after swaps turn banking into an emotional feeling, not a transaction.
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A$AP Rocky Gets Smoooth
A$AP Rocky, a Klarna shareholder, embodies the smoooth tagline; celebrity co sign as brand personality.
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Coin: one card to rule them all
Shoots every payment step from the buyer's POV at real counters, deadpan narration doing the selling.
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Do Se Dhai, Sone Do Na Bhai (Wakefit supports your Right To Nap)
Turns the afternoon nap into a cultural right with Satish Ray's comic timing, owning 'sleep' as a category before selling product.
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Fireman Saves Kitten
Real helmet cam footage of a firefighter reviving a kitten, letting user content sell with zero staging.
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Flipkart Ad Featuring Children as Adults (No Kidding, No Worries)
The kids-as-adults format that built online-shopping trust in early India and defined Flipkart's brand voice for a decade.
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Gold Rush (Ask More of AI)
McConaughey plays a prospector to frame ungoverned AI as a lawless gold rush, Agentforce as the sheriff.
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Growing Up
Traces a decade of an iPhone owner's frustrations before he defects to Galaxy, a masterclass in trolling.
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Lizzo: The World is Your Cart
A VMAs timed brand film with Lizzo that repositioned Instacart from grocery utility to culture.
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Nintendo Switch Reveal Trailer
A single 3 minute film explaining a whole console by showing play carried from TV to street to plane.
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Perplexity: where knowledge begins
Frames AI search as intellectual curiosity through a cinematic, question led montage.
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PhonePe: Number Poocho Paise Bhejo (Wedding)
Turns a single UPI behaviour (ask a number, send money) into a repeatable comic template that taught the habit to non-digital India.
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Portal from Facebook: Feel There
Trades spec reading for intimate documentary family moments, selling the feeling of presence.
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Sally's Seashells
Edgar Wright directs Zendaya as a seashell seller over a tongue twister; a website builder ad as short film.
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Say Hello to Playdate
Matches cheerful tone and tactile close ups to the toy's whimsy, letting the crank carry the charm.
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The Balcony (Kendrick Lamar and Ray Dalio)
Kendrick and Ray Dalio unpack slow money wins the race; pgLang made, it treats finance as culture.
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The Epic Split feat. Van Damme
Van Damme holds a full split between two reversing trucks in one take, dramatizing steering precision.
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The Four Quarter-Sized Cowboys
Maya Rudolph plays four tiny cowboys to literalize splitting a purchase into four payments.
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The Neighborhood
Daveed Diggs and the Sesame Street cast reframe DoorDash as delivering everything, not just food.
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Think it. Make it.
BUCK's animated anthem follows three coworkers from a chaotic workflow into one calm workspace.
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Wayne's World
Mike Myers and Dana Carvey revive Wayne and Garth to mock celebrity cameo ads, then cut to Cardi B.
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2024 Year in Search
The definitive data as emotion film: real queries scored to archival footage build a collective memory montage that makes Search a cultural mirror.
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Aapki Team Mein Kaun ft. Aamir Khan and Ranbir Kapoor
Aamir Khan mistakes Ranbir Kapoor for Ranveer Singh in a Bollywood versus cricket 'pick your XI' faceoff.
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Dimaag Se Dhoni
Fans slip on a Dhoni mask to 'become' him, dramatising that research and skill, not luck, pick a winning fantasy XI.
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Director's Cut ft. David Warner and SS Rajamouli
Rajamouli imagines David Warner as his film's lead in a gloriously self-aware celeb-swap gag for CRED UPI.
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Do You Love Me?
Atlas, Spot and Handle dance in sync; a viral showcase of humanoid balance and dynamic control.
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Great for the Good ft. Kapil Dev
Kapil Dev channels Ranveer Singh's flamboyance, the wildest role-reversal in CRED's 2021 IPL campaign.
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Groom? Broom? You name it, we'll get it!
A 'groom' vs 'broom' typo packs a groom into an Instamart bag to sell the 'you name it, we get it' range.
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Har Customer Hai Star! Ft. Katrina Kaif
The celebrity-swap 'Har Customer Hai Star' campaign that sparked national debate on delivery-partner realities.
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Just Dunzo it!
Made 'just Dunzo it' everyday lingo, framing hyperlocal delivery as the fix for any errand or craving.
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Let no meal go incomplete, just Swiggy it! (#SwiggyKaroPhirJoChaheKaro)
Part of the tagline-defining 'Swiggy karo, phir jo chahe karo' run reading the modern Indian family's food habits.
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MailShrimp (Did You Mean Mailchimp)
The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.
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Make Soan Papdi Great Again
Turns the mocked, regifted Diwali sweet into a suicidal-then-saved 'Comeback Officer'; a festive meme masterstroke.
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Not Everyone Gets It ft. Anil Kapoor
Anil Kapoor 'auditions' then storms off as 'too big for these guys', the absurdist launch that put CRED on the map.
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Play It Different ft. Karisma Kapoor
Karisma Kapoor restages the iconic Nirma jingle for CRED bounty, weaponising 90s nostalgia into a reward pitch.
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Rippling Super Bowl Commercial (ft. Tim Robinson)
A would be mastermind's revenge plot collapses under small operational failures, dramatizing the pain a fragmented HR and IT stack causes.
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Swiggy Voice of Hunger (Announcement AV)
Cannes-winning idea that turned Instagram voice DMs into a hunger challenge, crashing the app 11 times.
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Team Se Bada Kuch Nahi
Nitesh Tiwari stages how IPL club loyalty splits Team India friends: Preity Zinta wrecks Rishabh Pant's car.
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Zomato Mission Diwali (Official Diwali Short Film ft. Piyush Mishra)
Reframes the NASA 'India on Diwali' photo into a 95-sec story where a mithai delivery lights up the country.
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Back to the Start
A wordless stop motion parable told purely through set and prop transformation, with the logo withheld to the end so it reads as a short film.
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Dear Sophie (The Web Is What You Make of It)
Shot as a browser POV: a father documents his daughter's life across Gmail, Maps and YouTube, so each feature appears only as a beat in a love story.
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Friends Furever
Sells be together not the same with zero product footage: a beat matched montage of interspecies animal pairs, trusting one clean idea.
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GEICO Unskippable: Family
Weaponizes the pre roll format: the full sell lands in five seconds, then the frozen actors get raided by a dog as the unskippable wait becomes the joke.
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Google Chrome Speed Tests
Races the browser against lightning and a potato gun shot in camera, turning benchmark speed into MythBusters style spectacle.
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The Man Your Man Could Smell Like
One seamless oner where the set physically transforms around the actor via practical in camera transitions, targeting women rather than the user.
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The Scarecrow
Pixar grade CG and an ironic lullaby score a dystopian factory farm; the gap between beautiful craft and grim subject is the persuasion.
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The smoooth Klarna app
Deadpan surreal humor and the stretched vowel branding turn a payments app into a feeling, product screens landing cleanly between the jokes.
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Do Your Duolingo (Super Bowl LVIII)
A five second regional spot of the owl's exploding butt, timed to fire a push notification the exact second it aired.
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Here's to the Crazy Ones (Think Different)
Sells no product at all, only black and white icons and a manifesto, the ad that rebuilt Apple's brand after Jobs returned.
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HomePod, Welcome Home by Spike Jonze
A four minute dance film where FKA twigs literally stretches her apartment, selling a speaker with zero product shots.
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Made Possible by Hosts, Forever Young
Built entirely from real guest photos set to an acoustic Forever Young, a zero production shoot that reframed Airbnb around hosts.
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Misunderstood
Withholds the reveal: the distracted teen on his phone was secretly filming the family's holiday film the whole time.
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Thanks 2016, It's Been Weird
Turns oddly specific listening data into billboard jokes, the blueprint for what became Wrapped.
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The Mastermind ft. Tim Robinson, Rippling Big Game 2026
A villain's revenge plan collapses because of bad onboarding and payroll, so the product need lands before a feature is named.
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The Underdogs (Apple at Work)
A seven minute office sitcom about pitching a pizza box, weaving Apple tools into a real story instead of a feature list.
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Winner Stays
Kids in a park morph into Ronaldo, Neymar and Rooney mid game, turning pickup football into a World Cup fantasy.
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Year in Search 2020
Builds an entire year's grief and resilience out of real search queries, anchored on the world Googling why more than ever.
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You Can't Stop Us
A precise split screen match cuts 4,000 clips of 53 athletes into mirrored halves, an editing feat that carries the unity message.
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Apple: 1984 (Macintosh Super Bowl Ad)
The 60-second dystopian film that introduced Macintosh and rewrote what a Super Bowl ad could be.
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DollarShaveClub.com: Our Blades Are F***ing Great
A 4,500 dollar one-take rant that drew 12,000 orders in 48 hours and launched a company Unilever bought for 1 billion.
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Fiverr: In Doers We Trust
Fiverr's doer manifesto brand film that turned a freelance marketplace into a rallying cry against analysis paralysis.
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Nike: Dream Crazy (Colin Kaepernick)
'Believe in something, even if it means sacrificing everything,' an Emmy-winning brand film that founders study for conviction.
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Squarespace: The Singularity (Adam Driver)
Adam Driver spirals into infinite copies of himself over 'a website that makes websites,' surreal SaaS brand comedy.
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A Paper Boat Ride Down the River of Memories
Gulzar narrates a Malgudi-styled childhood reverie, the film that made nostalgia Paper Boat's entire brand language.
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Ab Indiaaa-India ka time hai ft. Ranveer Singh and Chris Gayle
Settled the 'Zomaito vs Zomahto' pronunciation gag by pivoting it to the 2023 Cricket World Cup, topical brand hijack done sharp.
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Cracking the Game (Let's Crack It)
Draws a taut line between a batter reading a bowler and a student cracking an exam, Unacademy's first big-screen campaign.
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Great for the Good ft. Neeraj Chopra
Rode Neeraj Chopra's Olympic gold moment into the CRED format, Jim Sarbh's straight pitch cutting to the javelin star in an off-kilter avatar.
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Great for the Good ft. The OGs
Turned a squad of 90s cricketers into a synchronised boy band, absurdist IPL spot anchored by Jim Sarbh's deadpan pitch.
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Har Customer Hai Star ft. Hrithik Roshan
Hrithik greeting his soaked delivery rider as 'Jadoo', a callback to Koi Mil Gaya that also sparked a debate on rider pay.
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Indiranagar Ka Gunda ft. Rahul Dravid
Cast the mild-mannered Rahul Dravid as a road-rage maniac shouting 'Indiranagar ka gunda hoon main', instant Bengaluru meme.
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Not everyone gets it ft. Bappi Lahiri
Debut IPL campaign auditioning faded icons like Bappi Lahiri, leaned into being deliberately confusing with the 'not everyone gets it' tag.
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Not everyone gets it ft. Govinda
Govinda spoofing his own 90s dance-hero persona, the self-aware celebrity casting that made CRED's first campaign a talking point.
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Parisian Love (Google Search Stories)
Tells a whole love story only through a sequence of search queries, the product as narrator.
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What's In A Name?
A man literally named Swiggy carries the message that delivery partners have names, a rare ad asking customers to change behaviour.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
