Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.
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Backing India's Boldest (Founders)
A fintech that sells to businesses puts the founders themselves on the IPL screen, positioning Razorpay as the backer of India's builders.
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Ab Indiaaa-India ka time hai ft. Ranveer Singh and Chris Gayle
Settled the 'Zomaito vs Zomahto' pronunciation gag by pivoting it to the 2023 Cricket World Cup, topical brand hijack done sharp.
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cult.fit Welcomes Its Motivator-In-Chief, Ranveer Singh
Opens as a cliche black-and-white fitness ad, then Ranveer bursts it into colour, a spot that mocks the very genre it belongs to.
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Made in India for the World
Answered the 'made in China' trolls head-on by showing 15,000 Indian factory workers, a bold witty ownership of its manufacturing story.
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Squarespace: The Singularity (Adam Driver)
Adam Driver spirals into infinite copies of himself over 'a website that makes websites,' surreal SaaS brand comedy.
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Meesho Mega Blockbuster Sale ft. Ranveer Singh
Sold a sale like a movie premiere, casting Ranveer Singh to pitch value shopping to Tier 2 and Tier 3 India.
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TuKhoobSaj Festive Brand Film
A festive beauty film that leans on relationships over product, the emotional register Nykaa uses to sell without hard-selling.
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Great for the Good ft. Neeraj Chopra
Rode Neeraj Chopra's Olympic gold moment into the CRED format, Jim Sarbh's straight pitch cutting to the javelin star in an off-kilter avatar.
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Great for the Good ft. The OGs
Turned a squad of 90s cricketers into a synchronised boy band, absurdist IPL spot anchored by Jim Sarbh's deadpan pitch.
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Har Customer Hai Star ft. Hrithik Roshan
Hrithik greeting his soaked delivery rider as 'Jadoo', a callback to Koi Mil Gaya that also sparked a debate on rider pay.
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Indiranagar Ka Gunda ft. Rahul Dravid
Cast the mild-mannered Rahul Dravid as a road-rage maniac shouting 'Indiranagar ka gunda hoon main', instant Bengaluru meme.
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Investment Made Easy (TVC)
Flips the dinner-table lecture: a father warns about stock complexity while the son quietly buys shares in seconds, invest-early made simple.
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Cracking the Game (Let's Crack It)
Draws a taut line between a batter reading a bowler and a student cracking an exam, Unacademy's first big-screen campaign.
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Not everyone gets it ft. Bappi Lahiri
Debut IPL campaign auditioning faded icons like Bappi Lahiri, leaned into being deliberately confusing with the 'not everyone gets it' tag.
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Not everyone gets it ft. Govinda
Govinda spoofing his own 90s dance-hero persona, the self-aware celebrity casting that made CRED's first campaign a talking point.
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Nike: Dream Crazy (Colin Kaepernick)
'Believe in something, even if it means sacrificing everything,' an Emmy-winning brand film that founders study for conviction.
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What's In A Name?
A man literally named Swiggy carries the message that delivery partners have names, a rare ad asking customers to change behaviour.
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Fiverr: In Doers We Trust
Fiverr's doer manifesto brand film that turned a freelance marketplace into a rallying cry against analysis paralysis.
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A Paper Boat Ride Down the River of Memories
Gulzar narrates a Malgudi-styled childhood reverie, the film that made nostalgia Paper Boat's entire brand language.
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DollarShaveClub.com: Our Blades Are F***ing Great
A 4,500 dollar one-take rant that drew 12,000 orders in 48 hours and launched a company Unilever bought for 1 billion.
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Apple: 1984 (Macintosh Super Bowl Ad)
The 60-second dystopian film that introduced Macintosh and rewrote what a Super Bowl ad could be.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, filterable by purpose, region, and industry.
