More about Bala Vishal

A revenue marketing leader with an engineering mindset to Go To Market (GTM) - curated over 16 years of community, partnerships, and event-driven growth through demand generation experience. Believes in working with marketing, sales, product teams, and strategic partners to create, nurture and capture demand.

As an advisor for the past 2.5 years, consulted with early-stage startups on their GTM strategies to achieve funding and product-market fit and create a scalable growth plan. Helped get pre-peed money (worth $500k) for two such startups, and now they are discovering their product market fit.
Previously at B2B & B2C firms ranging from enterprises to startups, held roles like Head of Marketing, Sr. Director of Demand Generation, Director of Digital Marketing, and Director of Web Marketing & Strategy, created at least $2MN in pipeline per quarter that closes above 30%.

Shows incremental value and growth from marketing through a shift in the marketing teams' mindset that drives framework, process, and execution. Check out the featured posts to learn more about this engineered mindset.

Outside of work, love road trips, experimenting with cooking, and making new friends or connections.

Areas of Expertise
• Marketing Strategy & Positioning
• Product Marketing & Go-To-Market
• Community building & management
• Build & Nurture Partnerships through co-marketing
• Develop & Produce Events that drive revenue
• Demand Generation
• Account Based Marketing
• Digital Marketing
• Marketing & Sales Operations
• Campaigns Management & Reporting
• Budget & Forecasting Management
• Leadership & Team Management
• Content & SEO Strategy
• Email Marketing Strategy