K Patel (known among peers as KOKO) is the Founder of SAVã under SAVAA Creations, India’s first luxury perfume house built on the concept of fragrance layering.

With a background in business, entrepreneurship, creative branding, and hospitality, KOKO started SAVã to solve a simple but overlooked problem in perfumery: people are forced to choose fixed, ready-made scents, while fragrance is deeply personal and expressive.

SAVã introduces a mathematically complete perfume layering system that empowers individuals to create their own signature scents. The first collection, RGB by SAVAA, launched on Amazon in September 2025 and is also rolling out on Blinkit Mumbai, marking the brand’s debut in the market. The roadmap includes CMYK by SAVAA and SEPT by SAVAA, expanding the system from 3 to 7 core perfumes and unlocking 127 unique layering outcomes.

Unlike conventional perfume brands, SAVã is positioned as ultra-premium and disruptive: every product is designed both to stand strong solo and to blend seamlessly in layers. This transforms fragrance from a one-time choice into a creative, immersive experience. The tagline — Layer • Blend • Become — captures this vision.

Since inception, KOKO has self worked on product development, OEM manufacturing partnerships, brand design, and go-to-market strategy. Bootstrapped to this stage, SAVã has already secured placement on major e-commerce and quick commerce platforms, with production scaling for the upcoming festive season.

Looking ahead, KOKO aims to position SAVã as India’s first global luxury perfume house, competing with global leaders, but with an edge: a purpose-built layering system that blends innovation, identity, and artistry.