Over the past few years, I’ve built a deep intuition about what makes ads convert and how brands can scale using performance marketing. This intuition has helped brands grow, scale campaigns, and sometimes even go viral.

Most of my experience revolves around media buying, creative strategy, and building systems that make ads work.

How many creatives should we test? Why did this ad outperform others? What’s the right mix of storytelling and direct response?

These are the questions I constantly ask myself—consciously analyzing ads, trends, and consumer behavior to refine my approach.

If you’d like to chat, drop me an email at [email protected]