Am an entrepreneur, passionate runner and sports enthusiasts.
Founder of Fit & Flex, young age brand into breakfast cereals and snacking products
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Feels really sad to see this, but wasn’t left with a choice either!
It has been 50 days of zero D2C business and all we get to hear is *“We won’t do anything”*
We recently aired on Shark Tank S3- on the 15th of March which was a dream come true, but what followed has turned into a nightmare. Despite our joy at being featured on national television, our happiness was short-lived.
Sony Entertainment Television has unjustly targeted us for trademark violations without any prior notice. They have striked our social media posts containing clips from the shark tank episode and have gone ahead and *blocked our Ad account, unpublished our Facebook page, disabled the collaboration feature on our brands account as well as on my personal account.*
1. No prior notice / warning was sent to us
2. Ideally we have aired in the episode, which we could use for marketing purposes for 3 months from the said date (as per their guidelines)
3. Our content was pulled down within 25 days, after which we ceased to run all shark tank clips on organic as well as paid posts
4. We have been writing to both Meta and Sony daily since, to help us with a solution, but haven’t received any resolution.
5. We don’t want to use any clips for marketing and just want our original accounts back
All we want is someone from the SONY Team to talk to us and help solve this amicably but sadly not a single party (sony legal or shark tank) chose to reply. Not only me but more 70+ brands are facing these challenges.
While we were shown a bigger picture of getting upto 5X & 7X of growth, the Shark Tank experience has infact got us huge loss in business and a downfall of almost 10-12X.
As the founder of Fit and Flex, I've poured my heart and soul into building our brand from the ground up, and this is extremely disheartening to see that massive media houses are harassing startup brands.
*Fellow startup founders, please share your thoughts on this, what do you feel?*
It has been 50 days of zero D2C business and all we get to hear is *“We won’t do anything”*
We recently aired on Shark Tank S3- on the 15th of March which was a dream come true, but what followed has turned into a nightmare. Despite our joy at being featured on national television, our happiness was short-lived.
Sony Entertainment Television has unjustly targeted us for trademark violations without any prior notice. They have striked our social media posts containing clips from the shark tank episode and have gone ahead and *blocked our Ad account, unpublished our Facebook page, disabled the collaboration feature on our brands account as well as on my personal account.*
1. No prior notice / warning was sent to us
2. Ideally we have aired in the episode, which we could use for marketing purposes for 3 months from the said date (as per their guidelines)
3. Our content was pulled down within 25 days, after which we ceased to run all shark tank clips on organic as well as paid posts
4. We have been writing to both Meta and Sony daily since, to help us with a solution, but haven’t received any resolution.
5. We don’t want to use any clips for marketing and just want our original accounts back
All we want is someone from the SONY Team to talk to us and help solve this amicably but sadly not a single party (sony legal or shark tank) chose to reply. Not only me but more 70+ brands are facing these challenges.
While we were shown a bigger picture of getting upto 5X & 7X of growth, the Shark Tank experience has infact got us huge loss in business and a downfall of almost 10-12X.
As the founder of Fit and Flex, I've poured my heart and soul into building our brand from the ground up, and this is extremely disheartening to see that massive media houses are harassing startup brands.
*Fellow startup founders, please share your thoughts on this, what do you feel?*
Discover startup folks from various eChai meetups
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
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eChai Ventures Collaborates with D2C Insider for the D2C Insider Regional CXO Meet in Mumbai – Uniting Top D2C Founders on Nov 15 at Mini Club, Mahalaxmi Race Course!
eChai Ventures & Draper Startup House Hosted Bootstrapping to Success in Bengaluru with Founders from Urban Vault, Shoffr, Hatch Works & Picxele!
About eChai Ventures
eChai Ventures is a global startup network connecting entrepreneurs through local meetups in 20+ cities worldwide, enabling cross-border collaborations via startup panels, demo days, cricket, and pickleball leagues.
Make the most of eChai Ventures network:
- Complete Your eChai Profile It's key for others to discover you.
- Join eChai's Startup Meetups: Register for relevant eChai events happening across cities. Each event will have specific instructions on how to join.
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- Showcase Your Startup: Get opportunities to present your startup.
- Get Involved: Engage more and get a chance to volunteer or host meetups.
- Attend Global Events: Participate in events across different cities and countries.
- Find Collaborators: Discover co-founders, collaborators, talent, and business opportunities.
- Build Friendships: Make meaningful connections with fellow startup enthusiasts.
Join the meetups that interest you and start making the most of the community.
If you have any questions or need assistance, feel free to reach out at [email protected].