Shams Ahmed is the Director of Masood Enterprises Private Limited, a diversified company established in 1985 with interests in quartz mining, apparel, and food. Under his leadership, the company is exploring new business lines to expand its portfolio.

In addition to his role at Masood Enterprises, Shams is the Director of Altibbe Health Private Limited, a company focused on providing professional health services to organic farms, health food producers, and the broader food industry. The company's service brand, Hedamo, reflects his commitment to promoting health, wellness, and the use of AI for improving quality in the agricultural and food sectors.

With a strong background in business development and a passion for innovation, Shams continues to drive growth and diversification across his ventures, contributing to various industries and fostering entrepreneurial collaboration aimed at enhancing quality of life through technology and health-focused solutions.