More about Siddhant Singh

Ever since I was a kid, I’ve been obsessed with one question:
"Why can't people be able to express how they truly are?"

That question shaped everything I do — from fashion to technology — and continues to guide every product I help build.

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Siddhant Singh is the Co-Founder of MiKK and The Nova India, two purpose-driven startups with one core mission:
To empower people to express themselves — boldly, emotionally, and without limits.

The Nova India is India’s only customer co-creation fashion brand for self-expression.
Built at the intersection of streetwear and personal identity, Nova isn’t just a clothing label — it’s a movement. Every collection is co-created with the community and designed to reflect who you truly are. At Nova, your outfit speaks for you before you even say a word.

As Siddhant explored self-expression more deeply, he realized a bigger problem:
In a world where we share everything online, why does digital communication still feel so cold and lifeless?

That’s what led him to co-found MiKK — a next-gen communication platform designed to bring back the emotion, tone, and personality that current tools lack.
MiKK uses 3D avatars powered by AI, along with your own voice and mood, to make digital conversations feel real, human, and emotionally rich. It's not just messaging — it’s emotionally intelligent communication.

Siddhant’s journey is anything but traditional. A college dropout turned founder, he built his path by working directly with early-stage startups — learning branding, marketing, storytelling, GTM strategies, and product development by doing, experimenting, and executing.

From building ground-up products to leading campaigns and partnerships, Siddhant has also worked closely with startup incubators and handled operations at national-scale events like Miss Universe Gujarat. His approach to innovation is deeply emotional, user-focused, and rooted in storytelling.

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"I believe the future of tech and fashion isn’t just functional — it’s emotional. Whether you're texting a friend or choosing an outfit, it should reflect who you truly are."