Consumer & D2C startups in Berlin
The consumer heritage that defines Berlin: modern brands and D2C, grown out of the Zalando and HelloFresh generation.
6 companies building in Consumer & D2C here.
Residential solar / clean-energy subscription unicorn — panels, storage, heat pumps and EV chargers on a rental model. Raised ~$1.5B (Oct 2024, largely debt) to scale German rooftop solar; one of Berlin's bi...
Mobile neobroker (founded 2015) offering commission-free stock, ETF, crypto and savings products; a decacorn-tier fintech and Berlin's flagship consumer-finance startup, now expanding into full banking (IBAN...
Lea-Sophie Cramer, Sebastian Pollok
Founded 2013, a D2C 'sensual wellness' / sexual-lifestyle e-commerce brand that de-stigmatized the category with TV-driven mainstream marketing. ProSiebenSat.1 invested in 2014 and became majority owner in 2...
AI-native operating system acting as a full-stack property manager for short-term / alternative accommodations. Raised ~$36M (€31.1M) Series A in Oct 2025. A standout Berlin proptech applying agentic AI to o...
Tobias Schüle, Philipp Schrempp
Founded 2013, a D2C sports-nutrition and functional-food brand (protein, supplements, healthy snacks). Acquired by Mars Inc. (via Mars Edge) in 2019 for ~€300M to anchor its personalized-nutrition business; ...
Constantinos Calios, Robert Schanz (Piran Asci)
Founded 2014, a D2C natural-food brand selling pantry staples, dried fruits and nuts in bulk to strip out intermediary markups and packaging waste. Raised a €50M Series B (2022, HV Capital / Partech / Five S...
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